Director of Executive Brand & Communications

Overwatch Mission Critical•Austin, TX

About The Position

The Director of Executive Brand & Communications owns the personal brands and communications platforms of Overwatch Mission Critical CEO Kirk Offel and Chief Talent Officer Michael Sarraille. This high-trust, high-visibility role has direct access to the CEO and shapes how customers, partners, policymakers, veterans, employees, and the broader market see Overwatch. The goal is to establish both executives as leading voices on digital infrastructure, its workforce, and its role in national security. The role develops distinct executive brand strategies and visibility plans, writes and prepares executive communications, manages social media and executive websites, and oversees speaking opportunities and coordination with hosted podcasts. It also measures performance, maintains editorial processes and content libraries, and manages freelance creative contributors as needed. The Director partners across marketing and executive leadership and works closely with the Senior Director of Communications & Government Relations, the VP of Communications & Public Policy, and an outside PR consultant.

Requirements

At least 7 years of experience in strategic communications and PR, executive communications, thought leadership, or journalism; communications or PR agency experience counts.
Integrated communications experience running PR, executive communications, social media, content, and digital as one connected program, and partnering across marketing leadership and the executive leadership team.
Deep expertise in speechwriting, ghostwriting, and persuasive storytelling written for the ear and the heart, including framing arguments, contextualizing Overwatch initiatives, and communicating for engagement and impact.
A portfolio of thought leadership created for senior leaders.
Demonstrated growth of an executive's social presence and hands-on website CMS experience.
Judgment and discretion to work directly with a CEO and maintain two distinct executive voices.

Nice To Haves

Communications or PR agency experience running executive visibility or thought leadership programs.
Experience in the data center, construction, energy, or workforce industries.
Familiarity with the military and veteran community.
Policy or government-relations messaging experience.
Podcast or video experience, including host preparation and clip strategy.

Responsibilities

Build a distinct brand platform, narrative pillars, and voice guide for each executive, aligned with Overwatch's brand and go-to-market priorities.
Define priority audiences and the themes owned by each executive.
Create annual and quarterly executive visibility plans tied to company milestones, launches, and policy moments.
Maintain consistency across executive channels while preserving each executive's authentic voice.
Write speeches, keynotes, remarks, talking points, and briefing books.
Draft executive correspondence, all-hands messages, and leadership notes to employees.
Prepare executives for interviews, panels, and high-stakes moments with message maps and Q&A preparation.
Partner with the VP of Communications & Public Policy and PR consultant on op-eds, bylines, media placements, and rapid response.
Manage both executives' social accounts end to end, primarily LinkedIn and, where appropriate, X, Instagram, and YouTube.
Ghostwrite and publish posts, carousels, short-form video, and newsletters in each executive's voice.
Manage engagement on executives' behalf, including comments, community management, and relationships with industry voices and partners.
Monitor industry conversations and trends to identify timely opportunities for commentary.
Coordinate executive content with Overwatch brand channels so company and executive content amplify one another.
Own executive websites, including content, SEO, biographies, speaker pages, and media kits.
Manage the speaking pipeline by pitching, vetting, and prioritizing engagements; preparing executives; and repurposing appearances into content.
Coordinate strategy and messaging with the podcast showrunner for Nine Nines and Data Center Revolution.
Track reach, follower growth, engagement, share of voice, placements, and speaking bookings, and report monthly.
Maintain the editorial calendar, approval workflow, and content library for both executives.
Manage freelance writers, designers, and video editors as needed.