Director of Brand and Communications

Hiya•Seattle, WA

2d•$183,300 - $251,500

About The Position

Hiya is hiring a Director of Brand and Communications to take its updated company narrative global and strengthen its position in trusted calling, voice security, and AI fraud prevention. The director will own how Hiya is presented across press, analyst relations, events, social media, and creative, ensuring a consistent brand while adapting stories for different audiences and countries. This is a hands-on leadership role. The director will lead existing creative and events teams and PR agencies, build the organic social function, and personally contribute to strategy and execution. The role will develop global communications programs, make Hiya’s data and research newsworthy, build analyst relationships, establish thought leadership and speaking programs, and guide event strategy. The director will also build and coach the team, manage agencies, and measure the impact of brand, PR, and social activity on awareness and consideration. The position calls for a globally minded communications leader with B2B technology experience, strong storytelling and creative judgment, and the ability to work across PR, analyst relations, social, and crisis communications. Hiya describes its environment as autonomous, transparent, ownership-oriented, and focused on quality and customer trust.

Requirements

10+ years of experience in brand, communications, or public relations at B2B technology companies.
Experience leading teams and agencies across multiple countries.
Experience growing creative or communications teams from small to scaled.
Strong storytelling and creative judgment, including the ability to make telecom, AI, and fraud topics compelling.
Experience maintaining brand consistency across audiences, products, and countries while adapting appropriately.
Strong capabilities in PR, analyst relations, and social media, with established media and analyst relationships.
Experience with communications across the United States and Europe and understanding of how messaging varies by market.
Experience handling issues and crisis communications.
Hands-on approach to strategy and execution, including writing and creative feedback.
Comfort presenting on stage and engaging with executives, operators, and press.

Nice To Haves

Media and analyst relationships in technology, telecommunications, or security.
Experience turning social media from a posting calendar into a substantive organizational function.

Responsibilities

Own Hiya’s brand and apply its narrative and visual and verbal identity across company touchpoints.
Partner with product marketing to adapt the company story for different audiences and local markets.
Set global PR strategy, including market-by-market investment and support for entering new markets; lead agencies while keeping ownership of the narrative in-house.
Develop the annual State of the Call report into a high-profile source for reporters, analysts, and industry operators, and maintain a regular cadence of market-specific data stories.
Build analyst relations and ensure relevant analysts understand Hiya’s story.
Establish organic social as a function: develop its strategy and voice, grow executive voices, set legal guardrails, create ideas for paid, owned, earned, and AI search channels, and share audience insights with product, sales, and PR.
Build thought leadership and speaking programs, prepare spokespeople, pursue keynotes and awards, and prepare for communications crises.
Develop event strategy with the global events manager, selecting events by audience and purpose and measuring presence and relationships; ensure flagship events such as Mobile World Congress reflect the Hiya brand.
Build, lead, coach, and grow the team; manage agencies and scale the creative function globally; hire for future needs.
Measure share of voice, coverage quality, analyst perception, and the contribution of brand, PR, and social to awareness and consideration, and use those measures to guide investment.
Personally contribute to communications work, including writing pitches and social posts and providing detailed creative feedback.
Use AI in day-to-day work to increase speed while maintaining quality.