Director of Corporate Brand & Communications

Aspen Enterprises LTD•Gonzales, TX

6h•$155,000 - $175,000

About The Position

The Director of Corporate Brand & Communications is a senior leader reporting to the Chief Corporate Affairs Officer. The role shapes, protects, and advances Finlays Solutions’ corporate brand, reputation, and enterprise narrative. It leads corporate brand strategy, internal and external communications, executive communications, media relations, and reputation management, working closely with Marketing, Human Resources, Government Relations, Community Relations, and business leadership. The Director establishes the corporate narrative and reputation framework and ensures appropriate alignment between the enterprise brand and customer- and product-focused marketing brands. The position ensures a clear, consistent, and trustworthy identity across employees, customers, communities, business partners, media, government officials, and other external audiences. It also oversees enterprise-level content and establishes measures for corporate brand, communications, media relations, employee engagement, executive visibility, and reputation. The role operates in a dynamic manufacturing environment that may include odors, dust, moderate noise, and fluctuations in temperature and ventilation. Required safety equipment may include safety glasses, steel-toed shoes, gloves, hairnets, uniforms, and face shields, depending on job duties and protocols. The job description also describes working at heights of up to 50 feet and in limited or cramped spaces, including extending arms into machinery, while following safety precautions. Employees are expected to follow applicable quality and food safety practices, including Good Manufacturing Practices, allergen control, food defense, HACCP, SQF, and regulatory requirements; report food safety and quality issues; follow health and safety practices; support continuous improvement; and handle customer complaints professionally.

Requirements

Bachelor’s degree in communications, public relations, journalism, marketing, business, or a related field.
At least 10 years of experience in corporate communications, corporate brand, public relations, reputation management, or related disciplines.
Significant experience leading corporate brand and/or enterprise communications programs.
Experience working with C-suite executives and senior business leaders.
Demonstrated experience managing complex communications issues and multiple stakeholder audiences.
Experience leading teams and managing agencies or external partners.
Ability to work in a dynamic manufacturing environment with potential exposure to odors, dust, moderate noise, and changes in temperature and ventilation.
Ability to wear appropriate personal protective equipment as required by job duties and safety protocols.
Ability to work at elevated positions up to 50 feet using proper safety precautions.
Ability to work in limited or cramped spaces and extend arms into machinery for inspection, cleaning, or maintenance tasks while following safety protocols.
Follow food safety, quality, and health and safety practices described in the job posting.

Nice To Haves

Advanced degree preferred.
Corporate, agency, or similarly complex organizational experience preferred.
Food and beverage industry experience is a plus.

Responsibilities

Lead the development, implementation, and ongoing evolution of the organization's corporate brand strategy, positioning, purpose, and identity.
Collaborate with the leadership team to articulate the enterprise corporate narrative, key messages, and reputation.
Establish corporate brand standards, governance processes, and guidelines to ensure consistent brand expression across functions, locations, and stakeholder groups.
Ensure the corporate brand reflects the organization's purpose, strategy, values, culture, and desired reputation.
Partner with Marketing to align the corporate brand with product and customer brands and establish appropriate ownership and decision rights.
Evaluate opportunities to strengthen corporate brand awareness and differentiation.
Monitor external perceptions, media coverage, stakeholder sentiment, and issues that could affect the organization.
Collaborate with leadership to develop and execute an integrated enterprise communications platform aligned with organizational strategy.
Lead corporate communications across internal and external stakeholder audiences, maintaining consistency.
Oversee corporate announcements, press releases, organizational communications, leadership messages, presentations, talking points, FAQs, and other internal and external communications.
Serve as a strategic communications advisor to the CCAO, CEO, and senior leadership team.
Develop executive communications to strengthen leadership visibility and credibility with customers, suppliers, trade audiences, and employees.
Lead or oversee corporate media relations strategy and develop proactive media strategies that advance the corporate narrative and reputation.
Build productive relationships with relevant business, industry, trade, and local media.
Partner with Human Resources, Culture/Employee Engagement, and senior leadership to strengthen employee understanding of organizational strategy, purpose, values, priorities, and culture.
Work with the Communications Manager to form enterprise internal communications that create clarity, alignment, and organizational connection.
Work with key function leads to develop crisis communications protocols, response plans, stakeholder messaging, and executive communications.
Coordinate with Legal, Operations, Human Resources, Government Relations, and executive leadership during significant issues.
Oversee enterprise-level content across corporate websites, social channels, presentations, reports, videos, publications, and leadership platforms.
Establish KPIs for corporate brand, communications, media relations, employee engagement, executive visibility, and reputation.
Follow Good Manufacturing Practices, allergen control, food defense, HACCP, SQF, regulatory requirements, and health and safety work practices.
Ensure visitor, contractor, and customer visits are documented in and out of the facility as required.
Report food safety and quality issues to management immediately and collaborate across functions on quality and food safety.
Handle customer complaints in a timely and professional manner and participate in continuous improvement programs.