Director of Brand Communications and Community
About The Position
The Director of Brand Communications and Community will build Flamingo’s awareness, engagement, conversation, and advocacy. This brand-building role owns strategy for influencer and ambassador programming and PR, and leads a team working across social media and community. The Director will build relationships with talent, agencies, and partners; collaborate with PR on brand stories; and create programs and moments that turn fans into advocates. The role works closely with the Head of Flamingo to align communications with brand and business goals and generate impact online and offline. It leads the Flamingo content and community team, including influencer marketing, social media, and community, and partners cross-functionally with creative, digital, retail, and the creator lead on the Growth team. Mammoth Brands’ working model is in-office Tuesday, Wednesday, and Thursday at its SoHo office.
Requirements
- Deep relationships with talent, agents, and PR, and confidence negotiating with them.
- Experience leading people, setting a clear vision, developing talent, and building an evolving team.
- Ability to shape narratives with PR and guide content creatively.
- Cultural fluency and a strong instinct for emerging talent and trends.
- Commercial mindset and comfort owning budgets and using data to demonstrate what works.
- Ability to build relationships, programs, and moments that encourage people to talk about a brand.
Responsibilities
- Set strategy to build Flamingo’s awareness, engagement, conversation, and advocacy across influencer, ambassador, PR, social, and community.
- Lead influencer strategy, select partners, and negotiate with talent and agencies, including celebrity talent.
- Build an ambassador program that turns passionate fans and advocates into lasting brand champions.
- Partner with PR on narratives, calendars, campaigns, and gifting strategy so press, influencer, and community moments reinforce one another.
- Establish community engagement through events and campaigns that bring fans, ambassadors, and influential voices together.
- Guide content and social with the creative team to keep Flamingo’s voice and storytelling distinct.
- Own relationships with PR firms, production houses, creative agencies, and talent, and manage associated budgets.
- Lead, mentor, and grow a team across influencer marketing, social media, and community.
- Define measures of success, including conversation, sentiment, and brand impact, and use results to refine strategy.
- Work closely with the Head of Flamingo to align on brand and business goals.
- Work cross-functionally with creative, digital, and retail, and partner closely with the creator lead on the Growth team.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Learning and development stipend
- Sabbatical after five years (four weeks), ten years (six weeks), and fifteen years (eight weeks)
- Twenty fully paid weeks off for parents who give birth, or sixteen fully paid weeks off for all other paths to parenthood
- In-person and virtual events, including happy hours, team-building events, and parties
- Free products from the company’s family of brands
- Office amenities including bagels on Wednesdays, lunch on Thursdays, and stocked kitchens with snacks, coffee, and drinks
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
