Director of Admissions

NATIONAL COLLEGE OF BUSINESS & TECHNOLOGY•Tampa, FL

13d

About The Position

The Director of Admissions is responsible for the successful operation of the Admissions Office on their campus. The role implements plans that support the office’s strategic direction and coordinates with Department Managers on recruitment, enrollment, admissions, and orientation programs to meet performance expectations. The Director also provides leadership in managing the business plan, controlling expenses, and carrying out other assigned managerial functions. The Director oversees admissions, enrollment, and orientation services; develops and monitors recruitment and enrollment strategies; analyzes enrollment data and trends; and manages forecast models in collaboration with Campus Directors or Chancellors. The position sets measurable goals, develops staff, promotes sales and enrollment results, builds community relationships, and responds to market and competitive changes. The role directly manages admissions representatives and other employees, with responsibility for the direction, coordination, and evaluation of the organization. Supervisory duties include hiring, training, assigning and directing work, evaluating performance, recognizing or disciplining employees, and resolving complaints and problems.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Three to five years of supervisory experience.
Ability to manage and motivate professionals as a cohesive team.
Excellent communication skills with staff and the community.
Persuasive communication skills and a results-oriented approach.
Ability to multitask in a fast-paced environment.
Ability to work extended hours, including evenings and weekends, to meet business objectives.
Ability to read, analyze, and interpret common technical journals, financial reports, and legal documents.
Ability to respond to inquiries and complaints and to findings from regulatory agencies or internal audits.
Ability to write proposals that conform to prescribed style and format.
Ability to present information effectively to top management, public groups, and the Senior Leadership Team.

Nice To Haves

Experience as a director or executive at a proprietary college, including for-profit colleges, universities, or institutes.

Responsibilities

Provide direction and management for admissions staff.
Develop an admissions operations plan in support of the division president’s operational goals.
Ensure enrollment strategies are coherently developed and effectively implemented across the campus.
Align enrollment services priorities with the Admissions Strategic Plan.
Oversee admissions, enrollment, and orientation services and operations.
Develop, review, and monitor recruitment and enrollment strategies and practices to meet campus enrollment goals.
Analyze statistics and trends to determine enrollment outcomes.
Manage enrollment forecast models in collaboration with Campus Directors or Chancellors.
Collaborate on the development of recruitment marketing materials.
Establish measurable goals and objectives for the admissions organization and collaborate with the Campus Director or Chancellor on hiring, mentoring, and holding the admissions team accountable.
Develop and annually assess recruitment strategies using metrics and trend data.
Recruit, train, develop, and manage staff to improve sales, lead, and business results.
Monitor campus and industry trends and develop strategies and tactics to respond to market changes and competitive activity and increase market share.
Plan, manage, and execute promotional events to increase enrollments and sales conversion.
Develop relationships with local organizations and chambers of commerce to increase organizational visibility and promote community relations.
Improve the team’s sales skills and professional development through regular specialized training.
Maintain current records and timely communications about sales and prospecting activities in the customer relationship management system, including sales calls, presentations, group deals, and follow-ups.
Directly manage all admissions representatives and employees, including 4–12 subordinates.
Carry out supervisory responsibilities in accordance with policies and applicable laws, including reviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.
Manage the business plan, control expenses, and perform other assigned managerial functions.