Director, Newsletter & Email Marketing (REMOTE)

BenefitHub•Ny, NY

5d•Remote

About The Position

BenefitHub is seeking a hands-on Director of Newsletter & Email Marketing to lead and operate its high-volume newsletter and email program across 22 markets. The role owns more than 40 campaigns per week, automated lifecycle journeys, and a team of email marketers and specialists. As a strategic partner to the VP of Global Marketing, the Director will balance commercial results for advertising and merchant partners with a positive member experience. The Director will shape and execute newsletter strategy, manage campaign planning and delivery, improve monetization and engagement, and oversee deliverability, sender reputation, audience targeting, compliance, and performance measurement. The role works closely with Marketing, Ad Sales, Merchant teams, analytics, leadership, and vendors, and is expected to contribute directly to campaign building, quality assurance, analysis, testing, and optimization as well as team leadership.

Requirements

At least 9 years of hands-on email marketing experience in a high-volume program.
At least 7 years running a newsletter or email program monetized through sponsored placements and/or commissionable or affiliate revenue.
Experience programming recurring newsletters and maintaining send and inventory calendars while balancing paid placements with member experience.
Deep hands-on expertise in email deliverability, compliance, and reputation management, including IP/domain warm-up, SPF/DKIM/DMARC, list hygiene, and mailbox-provider relations.
Hands-on mastery of a major enterprise ESP and CDP/marketing-automation stack across segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting.
Proven success managing and developing a high-performing team.
Strong command of segmentation, personalization, dynamic content, and A/B testing methodologies, including experience building triggered and automated journeys.
Advanced knowledge of marketing analytics, attribution modeling, and performance measurement, including building KPIs and dashboards and translating data into insights for partners and executives.
Ability to distinguish genuine engagement from invalid traffic.
Bachelor’s degree or equivalent practical experience.

Nice To Haves

Background at an ecommerce, marketplace, perks/benefits, affiliate, deals, newsletter publishing, or media/ad-monetization company.
Understanding of the HR, benefits, and employee-engagement landscape.
Experience with multi-tenant programs, product-marketing or go-to-market email, global multi-market programs, and evaluating or migrating ESPs.

Responsibilities

Execute and optimize the newsletter program as a media channel, delivering sponsored placements and commissionable offers while protecting the member experience.
Advise Ad Sales and Merchant teams on email inventory, placement, campaign best practices, and data-backed monetization recommendations.
Report campaign and placement performance to partners and leadership using accurate, defensible metrics.
Own campaign execution and performance, and turn results into recommendations for Ad Sales, Merchant, and Marketing teams.
Propose and execute an approved global newsletter strategy and roadmap across 22 markets, balancing send frequency, engagement, and list health.
Create and maintain a market-by-market campaign and inventory calendar for cross-functional use.
Oversee concurrent campaigns from planning through deployment and post-send analysis; build, quality-check, schedule, and deploy campaigns in the ESP personally and through the team.
Manage dynamic, catalog-driven offer placement and targeting and suppression by segment and client.
Develop mobile-first templates and conduct ongoing tests of offers, segmentation, timing, and creative; refresh templates quarterly based on results and current practices.
Own inbox placement, sender reputation, and deliverability across domains and markets, including warm-up, authentication, list hygiene, audience data quality, and feedback loops.
Serve as the internal expert on deliverability practices and mailbox-provider requirements.
Manage audience segmentation and personalization by market, client, and member behavior, respecting client settings and supporting engagement and deliverability.
Design and operate activation, welcome, re-engagement, and win-back lifecycle journeys to improve engagement and long-term value and reduce churn.
Own product-marketing and go-to-market email campaigns supporting BenefitHub products and verticals, in partnership with Marketing.
Define and track performance, engagement, deliverability, and lifecycle KPIs; provide weekly reporting and regular updates to marketing leadership, executives, and the broader company.
Ensure partner-facing metrics are accurate and defensible, account for invalid or non-human traffic, and work with analytics to mitigate its effects.
Lead, coach, and develop the email marketing team responsible for newsletter, email marketing, and journey execution.
Improve intake, quality assurance, approvals, and reporting processes to support efficient work and clear cross-departmental communication.
Manage ESP, CDP, and deliverability-tool vendor relationships and participate in ESP strategy, platform evaluation, and migration decisions.
Ensure compliance with email and privacy regulations across markets, and own consent, subscription, and preference management.

Benefits

Medical and dental insurance, with the employer paying 75% of monthly contributions.
Telehealth, with the employer paying 100%.
Vision insurance, with the employer paying 100% of monthly contributions.
Domestic partner coverage for all insurance plans.
100% employer-paid life insurance.
401(k) retirement plan options, including an employer contribution.
Paid time off (PTO).
Sick time off (STO).
Paid paternity and maternity leave policies.
11 holidays, including the office-closed day after Thanksgiving.
Flexible Spending Account program.
Voluntary benefit programs, including STD, LTD, life insurance, accident, and cancer coverage.