Director, Marketplace Marketing

Xometry•North Bethesda, MD

9h•$175,000 - $200,000

About The Position

The Director, Marketplace Marketing owns marketing that drives demand on both sides of Xometry’s AI-powered marketplace, connecting buyers seeking custom manufactured parts with a global network of manufacturing partners. The role turns buyer interest into sales-ready leads, grows revenue within existing customer accounts, and recruits, activates, and retains manufacturing partners. The director sets strategy, partners cross-functionally on execution, and remains hands-on in marketing programs. The role manages a team of 5–6 marketers. The position leads buyer demand and account growth, including marketing-qualified lead generation and nurture, customer advocacy and expansion, and sales enablement. It also owns supplier marketing strategy and reporting, acquisition, reputation, activation, engagement, retention, and global alignment. Across both sides of the marketplace, the director develops customer stories, sets event strategy, and manages the commercial marketing budget and invoice accuracy.

Requirements

12+ years of experience in B2B marketing, including 5+ years leading teams.
Depth in growth marketing, including lead generation and qualification, nurture design and conversion, and working side by side with Sales.
Ability to collaborate and influence cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities.
Excellent communication skills and ability to translate complex offerings into compelling, audience-relevant value propositions.
Highly skilled at capturing and applying the voice of the market to ensure marketing efforts resonate with target audiences.
Experience creating engagement programs that scale participation and value.
Strong creative sensibility and ability to evaluate and guide campaign concepts, messaging, and storytelling.
Solid analytical capabilities, including applying data, research, and dashboards to optimize programs and demonstrate ROI.
Proficiency with current AI and marketing technology tools, such as Claude, Gemini, Salesforce, HubSpot, and Looker.
Strong people leadership, including experience developing managers and building high-performing teams.
Ability to thrive in a fast-paced, high-growth environment and balance near-term priorities with long-term brand building.

Nice To Haves

Marketplace, SaaS, or technology experience is strongly preferred.
Manufacturing familiarity is a plus.

Responsibilities

Own the marketing-qualified lead program from first engagement through qualification and hand-off to Sales.
Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
Set the strategy for growing existing accounts from onboarding through long-term retention.
Build referral, review, and reference programs that turn satisfied buyers into advocates.
Deliver on-brand, insight-driven messaging, proof points, and sales materials; serve as Sales’ primary partner in Marketing.
Own partner marketing strategy, planning, and results against global partner recruitment targets.
Build multi-channel programs to acquire new manufacturing partners and win back lapsed partners.
Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence, and PR plans developed with Communications.
Help new partners complete onboarding and take their first jobs; keep them engaged and accepting work; reduce partner attrition.
Work with the international partner marketing team to develop insights and assets together and adapt them for local markets.
Serve as the primary marketing partner to the team that manages the supplier network.
Build a steady pipeline of buyer and partner stories for Sales, Content, and Campaigns.
Set event strategy for buyer and partner audiences.
Manage the commercial marketing budget and invoice accuracy.
Manage and develop a team of 5–6 marketers.

Benefits

401(k) match
Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Generous paid time off, including vacation, sick leave, floating and fixed holidays
Maternity and bonding leave
Employee assistance program (EAP)
Other wellbeing resources
Annual bonus