Director, Social Marketplace

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Media is seeking a Director, Social Marketplace to oversee social media strategy and buying, manage and develop a junior team, build relationships with internal teams, clients, and platform partners, and provide strategic leadership. The role ensures social media plans and buys are accurate, timely, aligned with client business goals, and integrated into a holistic media approach. The Director also contributes to new business opportunities and shares social media trends, best practices, and platform updates with colleagues, partner agencies, and clients. This position requires an experienced social media leader with strong client-facing, strategic, analytical, communication, and team-management capabilities. The role is hybrid and based within Horizon Media's organization.

Requirements

7+ years of experience in social media planning and buying.
Experience in a client-contact and leadership role, including presenting.
Experience managing and leading a social media team.
Strong understanding of media principles, analytics, and concepts.
Deep understanding of digital measurement capabilities and their evolution in the social space.
Experience using direct social media buying platforms such as Facebook Ads Manager.
Familiarity with third-party social media buying platforms such as Kenshoo and 4C Insights.
Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
Strong verbal and written communication skills.
Strong delegation and organizational skills.
Ability to navigate conversations with senior leadership internally and externally.
A strong understanding of digital platforms and their inner workings.

Nice To Haves

Relationships with social and content vendors, partners, tools, and technologies.

Responsibilities

Oversee the media framework developed by the team and ensure consistency in creative and media plan development and implementation.
Supervise the development of paid social media plans, including strategy and buying best practices.
Ensure accurate tactical execution of social media buys to maximize client business goals.
Hold the team accountable for deliverable deadlines and coordinate between internal and external teams.
Quality-control the accuracy and timeliness of tactical work to support efficiency and performance.
Partner with the VP on team finances and forecasting.
Guide junior team members in setting goals, project tasks, and timelines, while providing appropriately challenging projects and learning opportunities.
Manage performance reviews, coach employees, identify training needs, set career-development goals, and ensure follow-through.
Provide education and training on emerging social media opportunities and best practices.
Participate in interviews for junior team members.
Partner with Digital and Business Solutions teams to drive integration based on client needs and outcomes.
Collaborate with Analytics, SEM, Programmatic, and other internal teams to create cross-channel synergies and a holistic media approach.
Support client relationships as the lead agency social contact for strategic project components.
Develop relationships with third-party platform partners, including Facebook, Twitter, and Snapchat.
Participate in new business opportunities on behalf of the Social Media team.
Lead the creation and sharing of social-focused points of view, best practices, and platform updates with internal teams, partner agencies, and clients.
Share evolving social media and storytelling trends and opportunities with peers and clients, incorporating existing media and emerging channels into recommendations.