Director, Social Marketplace

Horizon Media•New York, NY

1d•$145,000 - $165,000•Hybrid

About The Position

Horizon Media is hiring a Director, Social Marketplace to lead social media strategy and buying oversight, develop and manage the social team, build internal, client, and platform relationships, and provide strategic leadership. The role oversees the development and implementation of paid social plans and buys, ensuring accuracy, timely delivery, consistency, and alignment with client business goals. It also partners with the VP on team finances and forecasting. The Director guides junior employees in setting goals, managing projects, developing their skills, and advancing their careers. The role manages performance reviews, identifies training needs, provides education on emerging social opportunities and best practices, and participates in interviews for junior team members. The position works with Digital, Business Solutions, Analytics, SEM, Programmatic, clients, and third-party platform partners to support integrated media plans and client outcomes. It contributes to new business opportunities and leads the creation and sharing of social media perspectives, best practices, platform updates, and trends. Horizon Media describes itself as an innovative marketing and advertising firm founded in 1989, headquartered in New York City, with offices in Los Angeles and Toronto. The company emphasizes belonging, inclusion, and a culture where employees are welcomed, safe, and empowered.

Requirements

At least 7 years of experience in social media planning and buying.
Prior experience in a client contact and leadership role, including presenting.
Experience managing and leading a social media team.
Relationships with social and content vendors, partners, tools, and technologies.
Thorough understanding of media principles, analytics, and concepts.
Deep understanding of digital measurement capabilities in the evolving social space.
Experience with direct social media buying platforms such as Facebook Ads Manager.
Familiarity with third-party social media buying platforms such as Kenshoo and 4C Insights.
Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
Strong verbal and written communication skills, organization, delegation, and collaboration abilities.
Ability to navigate conversations with senior leadership internally and externally.
Understanding of digital platforms and passion for technology.
Commitment to supporting and advocating for diversity, equity, and inclusion.

Responsibilities

Oversee the team's media framework and ensure consistency in creative and media plan development and implementation.
Supervise the development of paid social media plans, including strategy and buying best practices.
Ensure accurate tactical execution of social media buys to maximize client business goals.
Hold the team accountable for deliverable deadlines and coordinate internal and external teams.
Quality-control the accuracy and timeliness of tactical work to support efficiency and performance.
Partner with the VP on team finances and forecasting.
Guide junior team members in setting goals, project tasks, and timelines, and provide challenging, level-appropriate learning opportunities.
Manage performance reviews, coach employees, identify training needs, set career development goals, and ensure follow-up actions are taken.
Provide education and training on the social landscape, emerging opportunities, and best practices.
Participate in interviews for junior team members.
Partner daily with Digital and Business Solutions teams to drive integration based on client needs and outcomes.
Collaborate with Analytics, SEM, Programmatic, and other internal teams to create cross-channel synergies and holistic media approaches.
Support client relationships with key stakeholders and serve as the lead agency social contact for strategic project components.
Develop relationships with third-party platform partners, including Facebook, Twitter, and Snapchat.
Participate in new business opportunities on behalf of the Social Media team.
Lead the creation and dissemination of social-based points of view, best practices, and platform updates to internal teams, partner agencies, and clients.
Share social media and storytelling trends and opportunities with peers and clients, incorporating existing media and emerging channels into recommendations.