Director, Marketplace Marketing

Xometry•Lexington, KY

10h•Hybrid

About The Position

Xometry operates an AI-powered marketplace connecting buyers seeking custom-manufactured parts with a global network of manufacturing partners. The Director, Marketplace Marketing owns marketing that drives demand on both sides of the marketplace: turning buyer interest into sales-ready leads, growing revenue within existing customer accounts, and recruiting, activating, and retaining manufacturing partners. This role sets strategy, collaborates cross-functionally on execution, remains hands-on in programs, and manages a team of 5–6 marketers. The Director leads buyer demand and account growth, including the MQL program, lead nurturing and qualification, customer advocacy and account expansion, and sales enablement. The role also owns supplier marketing strategy and results, including partner acquisition, reputation, onboarding and engagement, retention, and alignment with international partner marketing teams. Across both sides of the marketplace, the Director develops customer stories, sets event strategy, and manages the commercial marketing budget and invoice accuracy.

Requirements

12+ years of experience in B2B marketing, including 5+ years leading teams.
Depth in growth marketing, including lead generation and qualification, nurture design and conversion, and a record of working side by side with Sales.
Ability to collaborate and influence cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities.
Excellent communication skills and ability to translate complex offerings into compelling, audience-relevant value propositions.
Strong ability to capture and apply the voice of the market so marketing resonates with target audiences.
Experience creating engagement programs that scale participation and value.
Strong creative sensibility and ability to evaluate and guide campaign concepts, messaging, and storytelling.
Solid analytical capabilities, including applying data, research, and dashboards to optimize programs and demonstrate ROI.
Proficiency with current AI and marketing technology tools, such as Claude, Gemini, Salesforce, HubSpot, and Looker.
Strong people leadership skills, including experience developing managers and building high-performing teams.
Ability to thrive in a fast-paced, high-growth environment and balance near-term priorities with long-term brand building.

Nice To Haves

Marketplace, SaaS, or technology experience is strongly preferred.
Manufacturing familiarity is a plus.

Responsibilities

Own the marketing qualified lead program from first engagement through qualification and hand-off to Sales.
Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
Set the strategy for growing existing customer accounts from onboarding through long-term retention.
Build referral, review, and reference programs that turn satisfied buyers into advocates.
Deliver on-brand, insight-driven messaging, proof points, and sales materials for the Sales team; serve as Sales’ primary Marketing partner.
Own partner marketing strategy, planning, and results against global partner recruitment targets.
Build multi-channel programs to acquire new manufacturing partners and win back lapsed partners.
Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence, and PR plans developed with Communications.
Help new partners complete onboarding and take their first jobs, keep them engaged and accepting work, and reduce partner attrition.
Coordinate with the international partner marketing team to develop insights and assets together and adapt them for local markets.
Serve as the primary marketing partner to the team that manages the supplier network.
Build a steady pipeline of buyer and partner stories to support Sales, Content, and Campaigns.
Set event strategy for buyer and partner audiences.
Manage the commercial marketing budget and invoice accuracy.
Manage a team of 5–6 marketers.