Director U.S. Marketing, Product Marketing Owner – HCC Team Lead, HIV Treatments
About The Position
The Director, Marketing Product Owner – HCC will lead brand strategy and execution for Merck’s HIV treatments portfolio, including products at different stages of commercialization and development. The role leads a Customer Agile Team (CAT) and owns HCC strategy, customer understanding, promotional planning, and marketing execution. The position reports to the Executive Director, U.S. Commercial Leader (USCL), HIV Treatments, and is based in the Upper Gwynedd, Pennsylvania office. The Director will lead and mentor brand marketers and coordinate a CAT with expertise in campaign design, development, and measurement. The role translates brand priorities into actionable plans, delivers value to customers, and contributes to launch and broader portfolio strategies. It is also intended to further develop the successful candidate’s strategic and commercial leadership capabilities.
Requirements
- Bachelor’s degree or equivalent (BA/BS).
- At least 10 years of combined experience in pharmaceutical marketing, customer segment marketing, and/or payer marketing.
- Demonstrated success developing and implementing pharmaceutical marketing strategies and campaigns across clinical-development pre-launch planning, brand launch, and post-launch optimization.
- Experience leading product positioning and branding and using data to inform decisions.
- Excellent verbal and written communication skills, including the ability to deliver compelling presentations and engage internal and external stakeholders.
- Adaptability and a record of collaborating with marketing, sales, medical, and other cross-functional partners to achieve business results.
- Business acumen and fiscal management experience.
- Deep understanding of omnichannel marketing, including digital and non-digital channels, and experience working with agencies.
Nice To Haves
- MBA or equivalent.
- Experience in HIV.
- Understanding of U.S. commercial and regulatory requirements.
- Field sales and/or sales leadership experience.
- Familiarity with agile tools such as Jira and Mural.
Responsibilities
- Lead brand and HCC strategy development and act as a subject matter expert on market understanding and HCC customer insights.
- Develop and implement HCC promotional campaigns and marketing solutions to address complex challenges.
- Synthesize insights from multiple data sources to inform strategic decisions, deepen market understanding, optimize promotional impact, and define and track marketing KPIs.
- Present the consumer strategy and execution plan to internal stakeholders and external audiences.
- Build, lead, and mentor a high-performing Customer Agile Team composed of marketing, campaign design, development, and measurement experts.
- Lead the CAT in setting and meeting strategic priorities and quarterly objectives, and guide agile planning so teams can respond to changing business needs and priorities.
- Collaborate with Data & Analytics, Policy, Payer Marketing, Global Communications, Regulatory, Legal/Compliance, the Ecosystem Lead, and other enterprise stakeholders.
- Manage agency relationships and the marketing budget.
- Contribute insights and recommendations on go-to-market approaches and cross-brand synergies to broader portfolio strategy.
- Partner with other Product Marketing Owners to promote transparency, coordination, and prioritization across the team.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Other insurance benefits for employees and family
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate days
- Sick days
- Annual bonus eligibility
- Long-term incentive eligibility, if applicable
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What This Job Offers
Job Type
Full-time
Career Level
Director
