Director, Marketing & Memberships

TPC Network•Duluth, GA

1d•Onsite

About The Position

TPC Sugarloaf is a premier private club in the gated Sugarloaf Country Club community in Duluth, Georgia, and part of the TPC Network. The Director of Sales and Marketing is responsible for achieving or exceeding monthly, quarterly, and annual department revenue goals to support the club’s financial performance and membership levels. The role leads the Sales and Marketing Department, manages its budget and employees, develops sales and membership strategies, and oversees the club’s brand-building and marketing initiatives. The position is based in a professional office environment and uses standard office equipment. It typically follows standard Monday–Friday business hours, with occasional weekends and some evening work to maintain visibility with members and prospects. Travel is not regularly expected. The position manages employees and is responsible for their performance management and hiring.

Requirements

Bachelor’s degree or equivalent experience.
At least five years of similar experience in progressively responsible positions.
Thorough knowledge of general business administration and sales practices and procedures.
Thorough sales knowledge, including prospecting, pre-qualifying, making first-meeting impressions, probing and presenting, overcoming objections, influencing and convincing, and closing sales.
Ability to comply with applicable federal, state, and local safety and health regulations.
Ability to stand, walk, sit, kneel, use hands to handle or feel, and talk or hear; occasionally lift or move up to 25 pounds.
Required vision abilities include close vision, depth perception, color vision, distance and peripheral vision, and ability to adjust focus.

Responsibilities

Generate leads and cultivate qualified prospects through research, prospecting, sales presentations, and sales meetings.
Make at least 25 new business development calls per week and conduct at least three prospect sales meetings per week, adjusting activity as needed to support financial goals and closing ratios.
Use Salesforce or current company databases to track prospects, manage campaigns and leads, calendar sales activity, forecast qualified opportunities, and report results.
Prepare and analyze timely sales, forecasting, activity, and trend reports.
Maintain visibility and availability to members and prospects, including evenings and weekends, and follow up on prospect and member calls within 24 business hours of initial contact.
Attend high-profile community functions and business networking activities.
Develop, implement, and manage the club’s brand-building and marketing initiatives, including e-marketing, advertising, and external marketing campaigns.
Conduct and maintain competitive market analysis and recommend market positioning strategies, membership products, and programs.
Proactively formulate, recommend, and implement sales strategy adjustments in response to changing market and competitive conditions.
Assist in developing the annual department operating budget and manage Sales and Marketing Department line items in accordance with it.
Oversee and manage the Sales and Marketing Department, including supervising and developing direct reports.
Comply with approved business practices, policies, and procedures.
Provide input on the development, scheduling, brand content, and brand standards of prospect and member communications.
Build positive community relations with chambers, business networking groups, business leaders, TPC and PGA TOUR affiliates, new members, local media, developers, owners, and Home Owner Association managers; attend key meetings.
Meet weekly with the General Manager to discuss sales results, department activities, membership and selling successes and obstacles, programs and offerings, prospect updates, membership issues, and other selling challenges.
Work with the Sr. Director of Business Development or Director of Business Development at headquarters to develop and implement sales and membership programs, strategies, and tactics; evaluate market and product positioning; ensure compliance with marketing, sales, and business standards; report and achieve sales objectives and forecasts; maintain appropriate brand positioning and messaging; and develop individual and team selling, communication, technical, and leadership skills.
Participate in weekly Department Head and Revenue Committee meetings to align with club and department goals and objectives.
Complete special projects and other assigned duties.