Director, Growth

January Digital•New York, NY

4h•$135,500 - $165,000•Hybrid

About The Position

January Digital is seeking a Director, Growth to manage and communicate successful outcomes for clients’ digital marketing portfolios. Reporting directly to the VP, Client Services, this growth-minded role oversees full-funnel paid media across channels including paid search, paid social, programmatic display, video, and retail media and marketplace advertising. The role combines multichannel strategy, execution, analysis, client leadership, and team management across a portfolio of accounts with varying service tiers. The Director will lead and develop two Growth Account Managers, serve as the day-to-day contact for assigned clients, and oversee campaign planning, execution, reporting, project workflows, and quality assurance. The role also contributes to expanding client engagements beyond paid media and staying current with emerging AI-driven discovery channels, including Answer Engine Optimization and Generative Engine Optimization. Travel between the New York City and Dallas offices and to client or company meetings within the U.S. is required as needed. This is a hybrid role. Employees are required to work from either the Dallas or New York City office at least five days per month; additional office attendance is welcome. The listed New York City salary range is $135,500 to $165,000, depending on experience, with bi-annual performance bonus eligibility and other compensation components.

Requirements

At least 9 years of experience managing paid media in digital channels, including search (organic and paid), programmatic, affiliate, social, display, and video.
At least 4 years of experience managing multilayered teams.
Ability to develop informed investment recommendations and launch campaigns for a variety of advertising clients.
Experience managing client relationships and leading strategic and tactical discussions with stakeholders.
Strong understanding of paid media planning and execution.
A 360-degree marketing perspective and understanding of how earned and owned media connect with paid media.
Familiarity with incrementality testing and advanced measurement frameworks.
Strong project management and organizational skills, including managing multiple workflows and stakeholders.
Ability to collaborate across teams to support integrated marketing strategies.
Experience with performance media principles, including driving positive ROAS, maximizing lead generation, and marketing subscription-based programs.
Strong knowledge of paid search and paid social platforms, as well as Google Analytics.
Proficiency with Microsoft Excel and PowerPoint, Google work products, and business tools such as Slack and Airtable.
Positive, can-do attitude.
Interest in pursuing innovative and breakthrough ideas, approaches, and solutions.
Creative and analytical skills, attention to detail, ability to take direction, learn new skills, solve problems, and take on new challenges.
Ability and willingness to travel between the New York City and Dallas offices and to U.S. client and company meetings as needed.

Responsibilities

Manage paid media across relevant channels, analyzing performance and optimizing campaigns to meet client goals.
Manage and mentor two Growth Account Managers and support their career development.
Manage multiple client accounts simultaneously, adapting oversight, cadence, and resourcing to each account’s service tier.
Develop paid media strategies, test recommendations, and optimizations aligned with client objectives.
Stay current on AI-driven discovery channels, including Answer Engine Optimization, Generative Engine Optimization, and answer-engine visibility.
Lead client calls and serve as the primary day-to-day contact for assigned accounts.
Oversee and quality-check the Account Management team’s campaign planning and tactical execution across paid media channels.
Manage workflows and coordinate with Traffic and Operations teams to keep projects efficient and meet deadlines.
Oversee project management across campaigns, ensuring deliverables are organized, prioritized, and completed on time.
Support expansion of client engagements into areas such as affiliate marketing, incrementality testing, forecasting, and creative strategy.
Collaborate across teams to connect channel performance with broader marketing initiatives and client goals.
Own analysis and reporting on client campaigns.
Oversee the Account Management team’s ad delivery and optimizations to ensure high-quality execution across channels.
Own day-to-day client communications.
Guide and quality-check ad copy developed by the Account Management team to ensure client-specific brand voice and guideline compliance.
Build client trust through delivery management, high-quality multichannel campaign activation, and clear internal expectations.
Track media and client-industry trends and present findings internally and to clients.
Help lead audits and RFPs to win new business.
Travel between the New York City and Dallas offices and to client and company meetings within the U.S. as needed.

Benefits

Competitive and equitable pay
401(k) matching and company 401(k) contribution
Bi-annual bonus eligibility and bi-annual performance bonus
Flexible PTO
Half-day Fridays
Paid time off to volunteer
Fully covered medical, dental, and vision insurance
Annual wellness stipend
Hybrid work policy with access to New York City and Dallas offices
Parental benefits, including generous paid leave, a 529 scholarship fund, Milk Stork, and a fully stocked mother’s room
Free health insurance