Director, US Growth

Weight Watchers•United States - New York, NY

2d•$160,000 - $175,000•Hybrid

About The Position

The Director, US Growth leads WeightWatchers’ U.S. paid media strategy and is accountable for U.S. new-member volume and blended customer acquisition cost against plan across behavioral and clinical programs. The role owns spend levels, channel allocation, expected returns, and corrective actions when performance misses expectations. It manages the U.S. Growth Marketing Manager and agency partners and works as a peer to the Director of International Growth. The position operates in an AI-native environment where reporting, pacing, forecasting inputs, and an increasing share of optimization use in-house AI-driven automation. The Director is expected to use AI tools in their own work, guide further automation, and remain hands-on in paid accounts to audit or unblock work. Key areas of emphasis include forecasting, cross-channel judgment, and AI-native operations. The role builds and defends monthly and quarterly forecasts, partners with Finance on targets and variances, allocates budgets across channels and programs, and leads testing and incrementality plans. It also manages agency, vendor, and platform relationships; partners with global creative strategy on U.S. priorities; works with Analytics on leadership reporting; and partners with Product on landing pages, funnel tests, and conversion improvements. The position is based in a hybrid work environment. It is eligible for a comprehensive benefits package and an annual bonus program.

Requirements

At least 8 years of experience in performance or growth marketing, including hands-on management of multiple paid channels at meaningful scale.
Hands-on experience with Meta Ads and Google Ads, plus working knowledge of the other platforms in the channel mix.
Experience building or directing automations, tools, or workflows using AI tooling; candidates should be prepared to demonstrate what they have made.
Experience owning a forecast and budget and defending both to Finance and leadership.
A track record of cross-channel allocation decisions, including decisions that did not work as intended.
Working knowledge of incrementality testing and attribution, including an understanding of their limitations.
Experience managing people and agency partners.
Strong analytical skills, advanced spreadsheet ability, and comfort with BI tools such as Looker or Amplitude; SQL is a plus.
Clear communication skills, including the ability to present to executives and communicate when results are poor.

Nice To Haves

SQL experience.

Responsibilities

Own U.S. new-member volume and blended CAC against plan across behavioral and clinical programs and all paid channels.
Use AI tooling in daily work, determine what automation the team should build next, and reduce manual work through automation.
Build and defend monthly and quarterly U.S. forecasts; partner with Finance on targets, explain variances, and reforecast as needed.
Allocate budget across channels and programs based on expected returns and performance.
Set the U.S. testing roadmap, including holdouts, geo tests, new channels, and new bidding and optimization approaches.
Review campaign structure, bidding, and creative rotation in-platform, and step in on major moves, launches, or problems.
Manage and develop the Growth Marketing Manager, set priorities, review work, and build the U.S. team as more channel work moves in-house.
Own U.S. agency and platform relationships, including scope, fees, contracts, and performance.
Represent U.S. needs to the global creative strategy team, set creative priorities based on performance data, and coordinate testing across channels.
Partner with Analytics and turn analytics and marketing work into a weekly leadership narrative explaining results, causes, and actions.
Partner with Product on paid-media-related landing pages, funnel tests, and conversion work.