Director, Growth Marketing

Taskrabbit is seeking a Director of Growth Marketing to drive high, sustainable, and profitable growth for the company. The ideal candidate will have experience in driving growth for marketplace businesses and leading a data-driven test-and-learn approach. They will be responsible for new user acquisition, managing CAC, and elevating brand awareness. This role offers the opportunity to make a significant impact by spearheading growth initiatives and driving improvements across the organization. The Director of Growth Marketing will focus on developing a growth charter, overseeing the user acquisition funnel, testing new initiatives, analyzing campaign performance, and managing a team of growth marketers.

• Develop and oversee a holistic growth charter for new client growth
• Oversee the entire user acquisition funnel, including targeting, segmentation, ad creative production, buying traffic, and campaign optimization
• Develop SEO strategy to drive growth
• Test new initiatives across the customer journey to optimize acquisition and engagement
• Analyze and monitor campaign performance using relevant OKRs
• Work closely with Data and Finance to improve attribution, forecast ROI, and communicate results
• Continually evaluate and improve the effectiveness of all demand-generating marketing channels
• Unlock performance-driving insights across channel, creative, and attribution disciplines
• Oversee the refinement of media mix and marketing attribution models
• Manage a team of growth marketers focused on SEM, paid social, programmatic, SEO, app, and affiliate marketing
• Recruit and develop talent to build high-velocity growth marketing functions
• Partner across marketing functions, business intelligence, product, and engineering to improve user experiences and marketing reach
• Partner with the creative team to develop content and assets
• Build and maintain relationships with external partners
• Stay up-to-date with industry trends, best practices, and emerging technologies
• Report directly to VP of Marketing
• Bring 15+ years of Growth Marketing experience (5+ years as a leader)
• Have a deep analytics background and proficiency with data tools
• Understand the full business funnel and how decisions impact the bottom line
• Confident in experiment design and data-driven decision making.

• 15+ years of Growth Marketing experience, with 5+ years in a leadership role
• Experience in marketplace and/or CPG space, as well as successful, rapid-growth DTC businesses
• Strong communication and collaboration skills, especially with brand and integrated Marketing teams
• Deep analytics background and proficiency with data tools and data-driven decision making
• Ability to understand the full business funnel and how decisions impact the bottom line
• Confident in experiment design and test-and-learn approach for growth marketing acceleration
• Experience in developing and overseeing a holistic growth charter for new client growth
• Expertise in user acquisition funnel optimization, including targeting, segmentation, ad creative production, buying traffic, and performance analysis
• Knowledge of SEO strategy and ability to drive growth through editorial, programmatic, and technical enhancements
• Ability to test new initiatives across the customer journey to optimize acquisition and engagement
• Strong analytical skills to analyze and monitor campaign performance using relevant OKRs
• Experience in improving attribution, forecasting, and reporting on ROI
• Ability to evaluate and improve the effectiveness of demand-generating marketing channels
• Proficiency in unlocking performance-driving insights across channel, creative, and attribution disciplines
• Experience in managing a team of growth marketers focused on SEM, paid social, programmatic, SEO, app, and affiliate marketing
• Ability to recruit and develop talent and build high-velocity growth marketing functions
• Strong partnership skills with marketing functions, business intelligence, product, and engineering teams
• Ability to build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers
• Up-to-date knowledge of industry trends, best practices, and emerging technologies in marketing
• Proficiency in using rigorous data tools and data-driven decision making
• Strong leadership and strategic thinking skills

• Remote first company
• Talented and supportive teams
• Diverse and sustainable community
• Employer-paid medical, dental, and vision
• 401k match with immediate vesting
• Generous and flexible time off with 2 closure weeks
• Taskrabbit product stipends
• Wellness, productivity, and education stipends
• IKEA discounts
• Reproductive health stipends
• Opportunity for significant impact and growth
• Holistic growth charter for new client growth
• Opportunity to optimize acquisition and engagement
• Data-driven decision making
• High degree of proficiency with rigorous data tools
• Ability to understand the full business funnel and impact on the bottom line
• Experience leading cross-functional teams
• Proven success in driving user growth, engagement, and retention
• Deep understanding of various acquisition channels
• Desire to increase understanding of marketing spend and campaign effectiveness
• Opportunity to work with a collaborative and fast-paced team
• Commitment to diversity and inclusion