Director, Go-To-Market Strategy and Member Growth

U.S. Chamber of Commerce•Washington, DC

10d•$134,475 - $164,000•Hybrid

About The Position

The U.S. Chamber of Commerce seeks a strategic, analytically driven leader to serve as Director, Member Strategy & Growth. This role will be responsible for developing the data-driven growth strategies that shape the Chamber's member acquisition, retention, engagement, and commercialization efforts. The primary purpose of this role is to deeply understand current and prospective member needs, define target member segments, assess market opportunities, and develop differentiated value propositions and pricing strategies that drive sustainable growth. As the voice of the member and market, this individual will translate customer insights, competitive intelligence, and business performance data into actionable recommendations that influence membership offerings, go-to-market approaches, and long-term growth priorities. The ideal candidate will bring significant experience in B2B market strategy, customer segmentation, pricing and packaging, commercialization, and growth strategy. They will possess a strong track record of leveraging customer insights and market analysis to identify growth opportunities, optimize offerings, and drive revenue expansion. This role is part of a new function at the Chamber called Strategic Offerings and Innovation. This person will be part of a small but highly motivated team.

Requirements

10+ years of experience in B2B strategy, growth strategy, customer insights, membership strategy, consulting, commercialization, product marketing, or market intelligence.
Demonstrated experience developing customer or member segmentation strategies that drive acquisition, engagement, retention, and revenue growth.
Experience with pricing strategy, packaging, value proposition development, and commercial optimization.
Strong understanding of B2B buyer journeys, account segmentation, customer lifetime value, and go-to-market planning.
Experience conducting qualitative and quantitative market research, customer interviews, and voice-of-customer programs.
Advanced analytical skills with the ability to translate complex data into strategic recommendations and business actions.
Experience influencing executive-level stakeholders and leading cross-functional growth initiatives.

Responsibilities

Lead the Chamber's member strategy function, serving as the primary voice-of-member and voice-of-market resource for senior leadership.
Design and execute member discovery, voice-of-customer, and market research initiatives to understand the needs, challenges, decision-making criteria, and purchasing behaviors of current and prospective members.
Develop and maintain B2B member segmentation frameworks based on company size, industry, growth stage, strategic priorities, engagement patterns, and revenue potential.
Identify and prioritize target member segments, buyer personas, and growth opportunities to inform acquisition, retention, and expansion strategies.
Conduct market sizing, opportunity assessment, and competitive analysis to evaluate existing and emerging membership products, services, and programs.
Assess member value propositions and identify opportunities to improve relevance, differentiation, engagement, retention, and member lifetime value.
Partner with business leaders to evaluate membership pricing models, packaging strategies, and commercial offerings, ensuring alignment with member needs and market demand.
Develop recommendations related to membership tiers, benefits structure, pricing strategy, and product positioning to maximize growth and member satisfaction.
Analyze member and market data to identify trends, unmet needs, whitespace opportunities, and emerging demand signals.
Evaluate partnership, sponsorship, and commercialization opportunities that support organizational growth and expand member value.
Collaborate cross-functionally with membership, marketing, business development, product, and leadership teams to translate insights into targeted go-to-market strategies.
Establish metrics and frameworks to measure segment performance, market penetration, member acquisition, retention, and revenue growth.
Present strategic recommendations and growth plans to executive stakeholders, helping to shape the Chamber's future membership and commercialization strategy.