VP of Go To Market Strategy -

Insider One

2d

About The Position

The VP of GTM Strategy & Market Intelligence is a senior executive role responsible for architecting Insider’s global go-to-market strategy and driving scalable revenue growth across regions. Reporting directly to the CRO, this role plays a critical part in aligning cross-functional teams around key growth initiatives, unlocking market opportunities, and enabling data-driven decision making at the highest level. With a deep focus on funnel performance, strategic initiatives, and market trends, this leader will shape how Insider brings its innovation to market.

Requirements

• 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
• 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
• Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
• Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
• Proven track record in initiatives that materially increase win rates and reduce sales cycle times
• Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
• Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
• Experienced in building enablement playbooks, launch frameworks, and product education loops that stick
• Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
• Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
• Global perspective with experience working across regions and functions

Responsibilities

• Owns Insider’s global Go-to-Market Strategy
• Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity
• Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates
• Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion
• Build a cross-functional “GTM engine†to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices
• Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards
• Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy
• Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale
• Design and lead strategic “revenue sprints†to respond to market shifts, or key expansion opportunities
• Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements
• Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education
• Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations

Benefits

• Internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills
• Access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru
• Eligibility-based “ESOP†(Employee Stock Ownership Plan)
• Rewarding referral bonuses
• Opportunities to give back to your community through volunteering and purpose-driven social impact projects
• Year-round events including global retreats and team-building activities
• Diverse and global team environment

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed