Sr. Strategy Manager, Go-To-Market

Carlisle•Carlisle, PA

6h•Hybrid

About The Position

Carlisle Construction Materials (CCM) is seeking a dedicated Strategy Manager to own the development of Business/Segment Strategy and Go-To-Market Strategy. This high-accountability, high-visibility role is crucial for CCM's growth and CSL's Vision 2030 ambition. The Strategy Manager will set the direction for target markets, product offerings, customer reach, and capability development, directly influencing the strategic direction of the organization.

Requirements

Bachelor’s degree in business, marketing, economics, engineering, or a related field
Seven plus years in strategy, product management, management consulting, or commercial/GTM roles
Demonstrated experience leading cross-functional projects or product/GTM launches from concept through commercialization
Experience conducting market, customer, and competitive analysis to support growth, pricing, or investment decisions
Strong analytical and financial acumen
Horizontal leader with the demonstrated ability to influence and align cross-functional and senior stakeholders without direct authority
Working knowledge of (or ability to quickly build fluency in) segmentation, Economic Value Proposition, Playing to Win strategy frameworks, and Stage-Gate/PDP methodology
Comfortable operating in ambiguity, building new processes and playbooks rather than following established ones
Excellent written and verbal communication skills, with executive presentation experience
Strong project management skills; able to manage multiple concurrent workstreams
Advanced quantitative and modeling skills to build business-case models and translate the output into clear, decision-ready recommendations
Demonstrated ability to translate market, customer, and competitive insight into actionable go-to-market plans, value propositions, and offer definitions
Working knowledge of value-based pricing and price/mix management, including the ability to link positioning and price to economic value
Experience establishing governance structures, KPI/metric frameworks, and operating cadences that create accountability across functions
Skilled at customer and channel discovery (VOC), able to gather, synthesize, and act on voice-of-customer and competitive intelligence
High proficiency with Excel and PowerPoint; familiarity with market research, competitive intelligence, CRM, and BI tools (e.g., Salesforce, Power BI)
Sound judgment and discretion in handling confidential strategic, financial, and competitive information
Willingness to travel periodically to customer, distributor, plant, and company locations

Nice To Haves

MBA or relevant advanced degree
Industrial, building products, or construction materials experience
Prior experience in a corporate strategy function or at a top-tier management consulting firm
B2B experience commercializing through distribution, contractor, building owners or architects
Experience with Stage-Gate/PDP product development and new product commercialization
Experience supporting long-range planning, adjacency assessment, or M&A screening

Responsibilities

Own the development of Business/Segment Strategy – market choice, portfolio priorities, and competitive positioning – that feeds CCM's Long-Range Plan and enterprise strategy, building a consistently-owned, repeatable process.
Conduct market, competitive, and customer analyses to identify growth opportunities, adjacencies, and strategic risks across segments.
Partner with business leaders to develop, challenge, and refine segment strategies, prioritizing where CCM competes and invests.
Build fact-based recommendations, leveraging TAM/SAM sizing, financial modeling, and market insights, that shape the Long-Range Plan and capital allocation decisions.
Build compelling business cases and executive-ready presentations that influence senior leadership decision-making.
Own the end-to-end development of GTM Strategy – market/segment prioritization, customer & competitive intelligence, value proposition, offer definition and go-to-market playbook – translating segment strategy into disciplined, actionable go-to-market plans that drive the direction and results of the business.
Design and drive the demand pull-through strategy in partnership with Sales, Marketing, R&D and other supporting functions, ensuring alignment on go-to-market plans and value capture.
Drive go-to-market execution for new product and innovation launches, ensuring clear product lifecycle plans and progress are delivering short and long-term objectives.
Ensure positioning and price maximize economic value and support top and bottom-line growth.
Partner with marketing and others to ensure a systematic, repeatable VOC and competitive intelligence capability; translating insight into strategies that strengthen share and drive customer loyalty.
Equip Sales with the insights, content, and playbooks needed to increase conversion and pricing discipline.
Drive shared accountability across Sales, Marketing, R&D, and Product Management, integrating GTM milestones with Stage-Gate PDP governance and other operating models, owning the GTM metric framework and operating cadence that keeps execution on track.
Establish and manage program governance, performance metrics, and decision-making frameworks that give leadership visibility into progress and outcomes.
Lead cross-functional teams through planning, readiness, and launch – coordinating training, tools, and communications to ensure strategies land successfully in market.
Serve as a trusted advisor to functional leaders, building alignment and influence in a matrixed organization without direct authority.
Monitor performance against targets and recommend course corrections to improve business outcomes.
Other duties as assigned