Go-to-Market Strategy & Activation Senior Manager

Booz Allen Hamilton•McLean, VA

6d•$142,900 - $266,000

About The Position

Booz Allen is commercializing its differentiated technology and intellectual property across cyber, AI, cloud, and other emerging areas into scalable products and solutions. This role will help create a repeatable go-to-market approach in close partnership with sector teams. The Go-to-Market Strategy & Activation Senior Manager will shape go-to-market approaches for priority offerings, build plan templates, launch toolkits, and coordinate the capabilities needed to bring offerings to market. The ideal candidate is a builder with experience in sales, channel partnerships, marketing, or related commercial roles, who knows how to take an offering to market and can translate that experience into repeatable tools, actionable plans, and guidance for sector teams. Due to the nature of work performed within this facility, U.S. citizenship is required.

Requirements

8+ years of experience in sales, channel partnerships, marketing, or related commercial roles in enterprise software
Experience across multiple routes to market including direct and partner-led motions
Experience developing and translating go-to-market strategies into actionable plans, including market entry, launch, growth, or scale
Experience operating in, or closely alongside, quota- and pipeline-driven environments
Experience building go-to-market frameworks, plans, or playbooks that can be applied across offerings and markets
Knowledge of sales motions, customer acquisition, and B2B sales cycles
Ability to influence and collaborate across a matrixed organization without direct authority
Bachelor’s degree

Nice To Haves

Experience across multiple GTM models, SaaS, or subscription-based offerings
Experience working with or selling to U.S. government customers

Responsibilities

Build the go-to-market function from the ground up, including the standards, playbooks, and ways of working that sector teams will use to scale offerings.
Lead the development of GTM strategies and produce the plan templates, checklists, and launch toolkits needed to bring priority products and solutions to market.
Help define priority markets and customers, positioning and differentiation, routes to market, sales and channel strategy, and launch approach.
Drive sales and channel readiness, and resolve gaps, dependencies, approvals, and barriers to market entry.
Identify sector owners and partner with them to orchestrate the capabilities needed to bring offerings to market.
Enable sector and sales teams to effectively position and sell offerings.
Find opportunities for cross-sector promotion and expansion after launch.