Director, E-Commerce Growth and Marketplace Partnerships
About The Position
IPSY is seeking a Director of E-Commerce Growth & Marketplace Partnerships to lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms. The role serves as a general manager for partner brands, driving profitable revenue growth while coordinating resources across marketing, merchandising, operations, sourcing, and logistics. The Director owns marketplace performance end to end, including merchandising strategy, marketing investment, forecasting, operational infrastructure, and brand partnership management. The role works closely with internal finance, operations, creative, marketing, and logistics teams, as well as external brand partners and 3PL providers, to maximize performance and reduce operational friction. It reports to the Chief Business Development Officer and is remote from any of the 17 U.S. states where IPSY hires, with a strong preference for candidates in the Los Angeles, California area. IPSY is a remote-first beauty membership platform. The company offers remote work, virtual activities, company-wide offsites, professional development, and learning sessions.
Requirements
- 10+ years of experience in e-commerce, marketplace management, or digital commerce.
- Deep experience with Amazon marketplace operations and performance marketing.
- Experience scaling brands on TikTok Shop or emerging social commerce platforms.
- A proven track record of driving profitable revenue growth on third-party marketplaces.
- Strong experience with inventory planning, forecasting, and supply chain coordination.
- Proficiency in AI-driven personalization tools and advanced marketplace analytics.
- Experience managing P&L ownership or general-manager-style responsibilities.
- Ability to build operational frameworks and scalable processes.
- Strong analytical and financial modeling skills, specifically related to blended ROAS and omnichannel LTV.
- Experience managing cross-functional teams and external partners.
Responsibilities
- Own revenue and profitability across Amazon, TikTok Shop, and other third-party commerce platforms.
- Develop and execute strategies to scale partner brand sales across marketplaces.
- Drive profitable growth through optimized merchandising, pricing, and marketing investment.
- Identify and expand opportunities across additional e-commerce platforms and channels.
- Architect the TikTok Shop Affiliate strategy, managing the Affiliate Center and creator-led Live Shopping funnels.
- Partner with creative teams to produce Algorithm-First content that reduces purchase friction.
- Serve as the primary strategic partner and operator for supported brands.
- Act as a general manager for partner brands, coordinating resources across marketing, operations, sourcing, and logistics.
- Build relationships with partner brands and align on strategy, performance, and growth initiatives.
- Own marketplace merchandising strategy, including product assortment, content optimization, promotions, and launches.
- Manage marketplace storefronts and listings to improve discoverability and conversion.
- Oversee Account Health and platform compliance, including Brand Registry, IP protection, and proactive resolution of potential account suspensions or counterfeit concerns.
- Coordinate product photography, creative assets, and listing optimization.
- Manage and optimize paid marketing investments across Amazon and TikTok Shop.
- Develop data-driven strategies to improve CAC, ROAS, and contribution margin.
- Monitor Share of Voice metrics to maintain partner brands’ competitiveness in key beauty categories.
- Partner with growth marketing teams to test and scale acquisition strategies.
- Lead demand forecasting and inventory planning to support growth while minimizing stockouts and excess inventory.
- Coordinate with supply chain, sourcing, and brand partners to ensure appropriate inventory levels.
- Manage product lifecycle planning, including launches and restocks.
- Build scalable processes and operating frameworks to support marketplace growth.
- Work cross-functionally with finance, supply chain, creative, and marketing teams.
- Partner with finance to build budgets, forecast performance, and monitor profitability.
- Oversee 3PL relationships supporting partner brands.
- Identify opportunities to improve logistics efficiency, reduce costs, and eliminate operational friction.
- Ensure coordination between brands, warehouse partners, and marketplaces.
- Identify and execute growth opportunities leveraging IPSY’s competitive advantages.
- Develop scalable systems and playbooks for onboarding and accelerating new partner brands.
- Evaluate marketplace trends, tools, and opportunities to drive incremental growth.
Benefits
- Competitive base salary and bonus program.
- Medical, dental, and vision insurance.
- 401(k) plan with company match.
- Paid Time Off.
- Work from home flexibility.
- Free IPSY Extra subscription.
- Learning and development programs.
- Monthly virtual activities and company-wide offsites.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
