Director, Creative Brand Expression

Figma•San Francisco, NY

About The Position

Figma is seeking a creative leader to set the creative vision for Brand Experiential, shaping how Figma appears in the real world. The role leads creative for Config, Figma’s biggest event of the year, as well as activations, partnerships, and community experiences. It combines people leadership with hands-on creative direction, from shaping and pitching early concepts through final execution. The Director will manage and grow a small team of designers and work closely with creative leaders across Brand, Marketing, and Product, as well as product designers and marketers. The role is responsible for maintaining a distinctive, expressive Figma brand while balancing experimentation and surprise with clarity, intentionality, and strong systems thinking. The position is full-time and may be based at a US hub or remotely within the United States.

Requirements

At least 3 years of creative or design management experience.
Track record of building strong, resilient team culture and developing designers across skill levels.
Ability to move fluidly from pitching a concept and sketching it out to guiding it through final execution.
Portfolio demonstrating conceptual and visual direction for events or activations.
Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication.
Player/coach mindset, with comfort managing and developing people as well as contributing hands-on to the work.
Comfort with ambiguity and fast-moving environments where priorities can shift quickly.

Nice To Haves

Familiarity with AI-powered creative tools and workflows, and a point of view on how they can expand rather than flatten creative expression.
Ability to thrive in a fast-paced, evolving environment with humor and a proactive, solution-oriented approach.
Comfort exploring new methodologies and continuously improving personal and team craft.

Responsibilities

Manage and grow a team of 2–5 designers, hiring as the portfolio scales and gaps arise.
Partner with cross-functional creative leadership, product designers, and marketers to improve team process and execution.
Coach the team in setting creative direction and priorities.
Develop and advocate for a strong point of view on how Figma’s brand appears across the role’s area of responsibility.
Run and improve team rituals, including critiques, reviews, and creative sprints.
Balance people leadership with hands-on creative direction and execution.
Set and maintain a high creative bar through feedback, direction, and coaching.
Lead creative for Config, activations, partnerships, and community experiences.

Benefits

Equity
Health coverage
Dental coverage
Vision coverage
Retirement benefits with company contributions
Parental leave
Reproductive or family planning support
Mental health and wellness benefits
Paid time off, including employer-provided flexible PTO for eligible exempt employees
Paid sick leave
Paid holidays
Other leave benefits in compliance with applicable laws
Company recharge days may be available
Cell phone and home internet reimbursements may be available
Lifestyle spending accounts may be available
Annual bonus plan for eligible non-sales roles