Luxury Brand Creative Director

RemotelyHR • ,

1h • $130,000 - $145,000 • Remote

About The Position

The Creative Director, Marketing leads campaign concepts, art direction, and day-to-day creative execution for French Florist’s Marketing team. The role turns the brand’s premium positioning into compelling campaigns, content, and sales materials, with clear ownership of the team’s work and routine creative approvals.

Reporting to the Chief Marketing Officer, this hands-on leader manages and works alongside the Marketing creative team, including the Production Designer. The role partners with the VP of Brand, Experience & Innovation, who owns company-wide brand identity, standards, and experience direction. Within those standards, the Creative Director can lead and approve Marketing creative without routing every asset through the VP.

The role leads creative across paid and organic campaigns, social, email, e-commerce content, product photography, sales collateral, and franchise and grand-opening materials. It also directs Marketing photo and video shoots, manages external creative partners, and contributes to packaging and retail projects when agreed with Brand, Experience & Innovation. The Creative Director manages, mentors, and develops the Marketing creative team; partners across Brand, Experience & Innovation, Product, Technology, and Operations; and supports franchise stakeholders with brand-compliant creative assets and guidance.

The position is primarily office- or studio-based, with extended periods of computer work and occasional travel to boutiques, shoots, or franchise events. Compensation is a $130,000–$145,000 base salary plus up to a 10% quarterly assessed performance bonus. Benefits include paid time off, a professional development stipend, and eligibility for employee stock options after one year.

Requirements

• At least 8 years of experience in creative or brand direction, including at least 2–3 years in a Creative Director, Marketing or similar leadership role.
• Proven experience building and expressing premium, consumer-facing brands.
• Experience directing creative across both digital and physical or retail environments.
• Experience managing photo and video shoots and external creative partners, such as photographers, agencies, and freelancers.
• A portfolio demonstrating strong art direction and brand craft across multiple mediums.
• Exceptional taste and a sharp eye for premium visual craft.
• Strong strategic thinking paired with hands-on execution ability.
• Ability to translate brand strategy into compelling, consistent creative across channels.
• Strong leadership, mentorship, and team-building skills.
• Excellent collaboration skills across marketing, product, and operations.
• Comfort balancing creative ambition with the practical needs of a fast-growing, multi-location business.
• Ability to attend and direct on-site photo and video shoots as needed.

Nice To Haves

• Experience building or scaling creative for a multi-location or franchise business.
• Experience in retail, DTC or e-commerce, hospitality, beauty, or lifestyle categories.

Responsibilities

• Develop campaign concepts and creative direction supporting Marketing priorities and expressing French Florist’s premium positioning.
• Apply established brand standards across Marketing photography, art direction, typography, color, and copy; recommend improvements in partnership with Brand, Experience & Innovation.
• Own routine Marketing creative approvals within established standards and align with the VP of Brand, Experience & Innovation on exceptions or changes to foundational brand direction.
• Lead creative for paid and organic campaigns, social, email, e-commerce content, product photography, sales collateral, and franchise and grand-opening materials.
• Maintain consistency of Marketing assets across channels and contribute to packaging and retail projects when agreed with Brand, Experience & Innovation.
• Direct Marketing photo and video shoots and manage the creative work of external agencies, photographers, and vendors.
• Manage, mentor, and develop the Marketing creative team, including the Production Designer.
• Partner with Brand, Experience & Innovation, Product, Technology, and Operations to translate agreed business priorities and brand direction into effective Marketing creative.
• Support franchise stakeholders with brand-compliant creative assets and guidance for local activations and grand openings.
• Lead creative assignments and approvals through the existing project-management process.
• Review Marketing creative for quality and brand consistency, resolve routine decisions independently, and flag scope or capacity conflicts early.
• Manage approved creative budgets and vendors.
• Agree a staged handoff with the CMO and VP of Brand, Experience & Innovation covering active campaigns, team leadership, routine approvals, production work, and vendor relationships.

Benefits

• Paid time off
• Professional development stipend
• Employee stock option eligibility after one year
• Base salary of $130,000–$145,000 plus up to a 10% performance bonus, assessed quarterly

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed