Director, Creative Brand Expression

Figma•San Francisco, CA
•$235,000 - $317,000

About The Position

Figma is seeking a Director, Creative Brand Expression to lead a critical part of its Brand Studio portfolio. The role combines team growth and creative leadership, setting direction, pitching concepts, and guiding a small team through execution across campaigns, major events, and other surfaces. The director will manage and develop designers while providing hands-on creative direction and contributing directly to the craft when needed. The role partners with creative leaders across Brand Studio, Marketing, and Product to keep Figma’s brand distinct and expressive while balancing experimentation with clarity, intentionality, and strong system thinking. The position is full-time and may be based at a US hub or worked remotely within the United States.

Requirements

  • At least 3 years of creative or design management experience.
  • Track record of building strong, resilient team culture and developing designers across skill levels.
  • Ability to move between pitching a concept, sketching it out, and guiding it through completion.
  • Portfolio demonstrating conceptual and visual direction for campaigns; motion-forward work and experience across digital, out-of-home, ads, presentations, and events are sought.
  • Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication.
  • Comfort navigating ambiguity as priorities shift.
  • Player/coach approach, with experience managing and developing people as well as contributing hands-on to creative work.

Nice To Haves

  • Familiarity with AI-powered creative tools and workflows, with a point of view on how they can expand creative expression.
  • Ability to adapt as priorities evolve, with humor and a proactive, solution-oriented approach.
  • Comfort exploring new methodologies and continuously improving personal and team craft.

Responsibilities

  • Manage and develop a team of 4–7 designers, hiring as the portfolio grows and needs change.
  • Partner with senior creative stakeholders, product designers, and marketers to improve team processes and execution.
  • Coach the team in setting creative direction and priorities.
  • Develop and advocate for a point of view on how Figma’s brand appears within the role’s portfolio area.
  • Run and improve team rituals, including critiques, reviews, and creative sprints.
  • Balance people leadership with direct creative contribution and execution.
  • Maintain a high creative bar through feedback, direction, and coaching.
  • Lead creative work from early concept pitching and development through final execution across campaigns, events, and other surfaces.

Benefits

  • Equity
  • Health coverage
  • Dental coverage
  • Vision coverage
  • Retirement benefits with company contributions
  • Parental leave
  • Reproductive or family planning support
  • Mental health and wellness benefits
  • Paid time off
  • Paid sick leave
  • Paid holidays
  • Flexible paid time off for exempt employees, subject to manager approval
  • Flexible paid sick leave
  • Company recharge days may be available
  • Cell phone and home internet reimbursements may be available
  • Lifestyle spending accounts may be available
  • Annual bonus plan for eligible non-sales roles
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