Director of Brand, Creative & Content

Teikametrics•Boston, MA

19h•Remote

About The Position

Teikametrics is seeking a Director of Brand, Creative & Content to bring the company’s brand to life across content and creative. Using the brand strategy, positioning, messaging, and ideal customer profile established by Marketing leadership, the Director will ensure creative and content are distinctive, consistent, relevant to target audiences, and designed to attract new prospects. This is a player-coach role, balancing strategic leadership and team development with hands-on writing, editing, and creative contributions. Reporting to the VP of Marketing, the Director leads the creative and content function and partners closely with Product Marketing, Demand Generation, Sales, and Customer Success. The role oversees brand expression across campaigns and channels, develops full-funnel content and thought leadership, directs internal and external creative resources, and measures performance against marketing and business outcomes. Teikametrics is a remote-first, growth-stage company focused on AI-powered marketplace optimization for Amazon, Walmart, and TikTok. The role offers a localized base salary of $160,000–$175,000 USD, with potential bonus or commissions and equity grants. The company describes its culture as valuing impact over location and offers flexibility in when employees work.

Requirements

10+ years of experience across brand, creative, and content.
At least 3 years leading teams of 2 or more direct reports.
Proven experience building creative and content programs that strengthen brand presence and contribute to measurable business growth, supported by a portfolio.
Exceptional creative and editorial judgment, including the ability to translate brand strategy, positioning, and audience insights into distinctive execution.
Deep understanding of creating content and creative that resonates with a defined ideal customer profile and attracts new audiences.
Exceptional writing and editing skills and the ability to personally contribute to high-impact work.
Strong executive presence and cross-functional communication skills.
An analytical mindset and understanding of how creative and content performance connects to business outcomes.
Comfort using AI and emerging technologies to improve creative and content workflows.
Ability to work in a fast-paced, growth-stage environment and balance strategic leadership with hands-on execution.

Responsibilities

Translate the established brand strategy, positioning, messaging, and ideal customer profile into a cohesive creative and content strategy.
Steward the Teikametrics brand and ensure creative and content consistently reflect established brand direction across channels and touchpoints.
Develop creative concepts, narratives, and content programs that differentiate the company and resonate with target audiences.
Own the editorial calendar and creative and content roadmap in alignment with go-to-market and business priorities.
Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact.
Lead the brand’s creative expression across campaigns, content, social, digital, video, events, and sales collateral.
Translate brand strategy and guidelines into creative direction for internal teams, freelancers, and agencies.
Direct and elevate the Marketing Designer’s work through briefs, feedback, and quality standards from concept through execution.
Ensure a cohesive brand experience across visual design, voice, storytelling, and content.
Develop and execute a full-funnel content strategy that reaches the ideal customer profile, builds brand authority, and contributes to demand and pipeline growth.
Identify differentiated ideas, stories, and formats that earn the attention of target audiences.
Oversee written, visual, social, and video content, including original research, articles, customer stories, landing pages, email, webinars, and video.
Personally write and edit high-priority content while directing freelancers, agencies, and internal contributors.
Use AI and other tools to increase content development speed and scale while maintaining quality, originality, accuracy, and brand consistency.
Lead creative and content development for product launches, demand generation, SEO, events, and lifecycle marketing.
Partner with Demand Generation to develop creative and content for paid, organic, social, and owned channels.
Collaborate with Product Marketing and Sales to turn positioning, product capabilities, customer insights, and market trends into compelling stories and sales enablement.
Lead executive visibility and thought leadership through ghostwriting, social content, speaking opportunities, podcasts, original research, data storytelling, and video.
Manage and mentor a multidisciplinary team including a Marketing Designer, Social Media Specialist, Freelance Copywriter, and Freelance Video Producer.
Hire and manage freelance and agency resources as needed, and build workflows that improve quality, collaboration, and speed.
Report on creative and content performance and connect activity to marketing and business outcomes.
Use performance insights to improve topics, formats, channels, and creative approaches.