Head of Brand & Creative

Paka Apparel•Boulder, CO

2d•Onsite

About The Position

The Head of Brand & Creative is the steward and builder of PAKA’s brand, partnering directly with the Founder/CEO to shape how people experience, understand, and connect with the company. The role owns brand strategy, storytelling, campaigns, creative direction, content production, PR strategy, partnerships, ambassadors, and related brand initiatives. Working closely with the Art Director and leading the broader Brand team, this person will ensure customer touchpoints build long-term brand equity and establish PAKA as a global leader in natural fiber apparel. The position is primarily onsite at PAKA’s Boulder, Colorado headquarters. The Head of Brand & Creative will guide brand positioning and standards, develop annual brand narratives and flagship campaigns, build an in-house creative production capability, and lead the team and external partners. The role also works across Product, Commercial, Retail, and Partnerships, and serves as a trusted thought partner to the Founder while independently stewarding the brand day to day. The base salary range is $170,000 to $225,000, with eligibility for a 20% annual performance bonus and equity options. PAKA offers full-time employees a benefits package that includes employer-paid individual healthcare, dental and vision contributions, a 3% 401(k) match, a monthly wellness benefit, an annual PAKA product stipend, and unlimited PTO.

Requirements

10+ years of experience building premium consumer brands, including meaningful experience leading brand strategy and partnering with creative teams.
A strong body of work demonstrating breakthrough brand building, culturally relevant campaigns, and premium creative judgment.
Demonstrated success building brand awareness and earned media through creative storytelling.
Experience managing agencies, production partners, photographers, filmmakers, and freelancers.
Exceptional creative judgment and confidence in making decisions while maintaining a high standard.
Outstanding written and verbal communication skills.
Passion for travel, culture, the outdoors, craftsmanship, and purpose-driven brands.

Responsibilities

Partner with the Founder to evolve and steward PAKA’s long-term brand strategy.
Own brand positioning, messaging, voice, and premium standards across customer touchpoints.
Develop and own the annual Brand Calendar, including brand narratives, campaigns, partnerships, cultural moments, and storytelling priorities.
Ensure initiatives reinforce PAKA’s mission of helping people live connected to source.
Develop brand campaigns and moments that grow awareness and cultural relevance.
Own PAKA’s PR strategy, partnerships, ambassador program, and influencer strategy.
Identify cultural opportunities for PAKA and proactively create ways for the brand to participate.
Build a storytelling engine across YouTube, documentaries, editorial, and social.
Raise the creative standard across work produced by PAKA and help establish the company as an authority on natural fiber apparel.
Partner with the Art Director to translate brand strategy and campaign ideas into creative across channels.
Build and lead PAKA’s in-house creative production capability, team, processes, and external production network.
Drive projects from concept through launch, maintaining quality and delivering campaigns, partnerships, and content on time.
Create structure, accountability, and clarity across the Brand function.
Lead and grow PAKA’s in-house creative team, agencies, and partners, and foster a culture of creativity, initiative, and high standards.
Partner with Product from concept through launch to develop differentiated stories, positioning, and go-to-market narratives.
Partner with Commercial, Retail, and Partnerships to ensure a consistent brand experience.
Reduce Founder dependency while maintaining alignment with PAKA’s long-term vision.
Balance creative ambition with disciplined execution and contribute both strategically and hands-on as needed.