Head of Brand

Viktor•New York City, NY

4d•Remote

About The Position

Viktor is hiring a Head of Brand to make Viktor the unmistakable brand of the AI-employee category. The role owns the brand system—including visual identity, voice, narrative, and the creative quality bar—as well as campaigns that attract attention and position Viktor effectively. The Head of Brand will tell the story of Viktor as a human, capable, direct colleague, and build and lead the in-house and agency team responsible for brand work. This role reports to the CMO. Success includes launching the new identity across the website, product, and sales materials; shipping a major campaign that earns real attention; documenting and embedding brand rules for voice, visual style, and quality; and creating a plan for the brand team, including what to staff in-house and what to retain with agencies. The category is forming in a crowded market that includes large technology companies. The role requires competing for attention with substantially larger budgets, and the role and its surrounding structure may change regularly. The position is remote in Europe or on US Eastern time, with some travel to Warsaw. Viktor describes its work environment as a small team with high trust and low process, where owners make decisions and team members ship work quickly, speak with users, and iterate.

Requirements

Have taken a brand from early stage through scaling and be able to show what was built.
Have run campaigns that attracted attention in a crowded category.
Set a high creative bar while remaining hands-on in the work.
Have built a creative team from scratch.
Have positioned a brand against much larger competitors.
Be self-directed, communicate simply, and maintain a point of view under push-back.

Nice To Haves

Experience at a challenger brand in B2C.
Strength in video and motion, in addition to static design.

Responsibilities

Own the brand system, including visual identity, voice, narrative, and the creative quality bar.
Run campaigns that create attention and position Viktor effectively.
Tell the story of Viktor as a human, capable, direct colleague.
Build and lead the in-house and agency team that delivers brand work.
Launch the new identity across the website, product, and sales materials.
Document brand rules for voice, visual style, and quality, and ensure the team uses them.
Develop a plan for the brand team, defining which work is done in-house and what remains with agencies.