Head of Brand Marketing Nexxus, North America

Unilever•Hoboken, NJ

1d•$221,100 - $386,925•Onsite

About The Position

Unilever is seeking an experienced marketing leader to lead Nexxus, a premium salon-quality haircare brand, in North America. The role defines and delivers the brand growth strategy for the US and Canada, including the innovation pipeline and in-year marketing activation for the US. It is responsible for shaping multi-year strategy, strengthening brand relevance, accelerating innovation, and expanding the brand’s premium presence across channels to deliver sustainable, profitable growth. The position leads brand equity, innovation, and demand creation, translating long-term strategy into a 12-quarter innovation pipeline and integrated marketing execution across content, influencers, PR, social, community management, and media. It contributes to the Beauty & Wellbeing North America portfolio strategy and shares accountability with CSP/Ops for brand targets. The role leads a team of approximately 10 direct reports and influences a broad cross-functional ecosystem. It is based in Hoboken, New Jersey, with travel of up to 25%.

Requirements

10+ years of marketing experience with increasing leadership responsibility across innovation and demand creation.
Proven track record of driving premium beauty brand growth and delivering business impact.
Experience leading social-first marketing strategies and modern demand ecosystems.
Strong experience building and leading content ecosystems across internal and agency teams to drive cultural relevance, earned reach, and ROI.
Demonstrated ability to lead across functions and influence senior stakeholders to deliver integrated brand strategies.
Deep passion for beauty and haircare, with a strong understanding of premium and masstige positioning.
Ability to blend science, performance, and desire-led brand building to create differentiated consumer value.
Strong strategic agility and ability to innovate while navigating a complex, matrixed organization.
Results-oriented approach with a bias for action, speed, and impact.
Strong external presence and ability to represent the brand credibly and authentically.
Ability to connect across functions to create holistic, end-to-end brand strategies.
Comfort operating at strategic and operational levels and leading a team of approximately 10 direct reports.
Willingness to travel up to 25%.

Responsibilities

Own the multi-year Nexxus brand strategy, identify future growth spaces five or more years out, define the destination brand architecture, and lead the innovation and renovation roadmap.
Contribute to the rolling three-year Beauty & Wellbeing North America strategic plan and share accountability with CSP/Ops for brand-specific targets, including USG, GM, UOM, market share, and sustainability.
Safeguard Nexxus brand equity in North America by ensuring clarity and consistency across Brand Key, BCI, Distinctive Brand Assets/Memory Structures, Brand Guidelines, and Brand Worlds.
Lead the innovation agenda and develop a 12-quarter pipeline of innovation mixes for growth across the US and Canada.
Drive demand creation by leading integrated marketing execution across content creation, influencer marketing, PR, social, community management, and media, working with internal and agency teams.
Elevate Nexxus’ premium brand presence through culturally relevant activations that showcase its science-led performance and salon credentials.
Lead a team of approximately 10 direct reports and influence a broad cross-functional ecosystem.
Represent the brand with external stakeholders and drive accountability and performance across teams.