Head of Marketing - North America

Teamtailor • Chicago, IL

7d

About The Position

Teamtailor is seeking its first senior marketing leader on the ground for North America to define how the company competes in the US and Canada. This director-level individual contributor will set the regional marketing strategy and represent North American market needs to global teams in Sweden. The role is supported by global Brand & Creative, Product Marketing, and Growth teams, and requires translating market realities into clear recommendations for global stakeholders while driving execution hands-on.

Requirements

• At least 6 years of B2B marketing experience in SaaS, with hands-on depth across brand, product marketing, content, and demand generation.
• Track record of owning marketing strategy and execution end to end, as a solo marketer, early regional leader, or in a startup-style environment.
• Experience building a market strategy and securing buy-in from senior or global stakeholders.
• Strong commercial mindset and understanding of how brand and product communication drive pipeline and adoption.
• Experience running content and demand programs from strategy and production through measurement.
• Strong analytical skills and comfort with marketing analytics, customer insights, and product data.
• Ability to set direction and execute, present strategy to global leadership, and build programs hands-on.
• Comfort with ambiguity and ability to build momentum without needing a large team.

Nice To Haves

• Experience in HR tech or recruiting software.
• Experience with scaling international B2B companies or a global headquarters across time zones.
• Experience with marketing automation, SEO, and attribution tools.
• Experience driving product adoption or onboarding initiatives.
• Strong instincts for positioning and packaging products in competitive markets.

Responsibilities

• Build and own the North American marketing strategy, including go-to-market plans across brand, product marketing, and demand generation.
• Identify North American market needs in positioning, messaging, content, channels, partnerships, and product priorities, and build the business case for them.
• Translate market realities into recommendations for global leadership and align global priorities with local needs.
• Set the North American marketing roadmap, goals, and KPIs, and report on performance.
• Represent the North American market in global planning, launches, and roadmap discussions.
• Partner with the Creative Director and global Brand & Creative team to adapt the brand, voice, and narrative for North America while maintaining a consistent worldwide value proposition.
• Build awareness, credibility, and reputation through campaigns, events, partnerships, PR, thought leadership, and customer stories.
• Develop product positioning and messaging for products, features, and use cases across North American segments.
• Equip Sales and Customer Success with messaging, battlecards, enablement, and customer-facing narratives.
• Build a content engine spanning SEO, blog content, guides and reports, webinars, email, case studies, and social.
• Plan and run multi-channel campaigns that move target accounts from awareness to opportunity.
• Define lead quality, handoff, and follow-up with Sales, and optimize the funnel from first touch to closed-won.
• Gather and synthesize customer feedback, market trends, and competitive intelligence, sharing insights internally as the voice of the North American customer.
• Identify gaps in awareness, positioning, or adoption and turn them into concrete initiatives.
• Use data to measure brand reach, content engagement, campaign performance, and adoption.

Benefits

• Professional growth in a fast-growing environment, with ongoing training and support.
• Opportunity to collaborate with a talented and supportive team.
• Opportunity to work for a leading employer branding and recruitment platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed