Head of North America Commercial Marketing

OSTTRA•New York, NY

About The Position

S&P Dow Jones Indices is seeking a senior marketing leader to lead North America commercial marketing programs that build awareness, engagement, and adoption of its offerings and index-linked products. The role leads commercially oriented marketing strategy and a team, with a focus on Account-Based Marketing, partner marketing, demand generation, thought leadership, events, and sales enablement. It partners with commercial leadership, sales and account management, product management, research, communications, legal, compliance, and global marketing teams to support revenue growth, strengthen client relationships, and expand market presence. The role develops regional marketing plans for priority client segments and product initiatives, represents North America priorities in the global marketing organization, and oversees integrated campaigns and market outreach. It guides content and investor education, develops client and partner relationships, and measures marketing performance and commercial contribution. The successful candidate is expected to lead and develop a high-performing team, influence senior stakeholders in a global matrixed organization, exercise strong commercial judgment, and manage competing priorities and tight deadlines with autonomy. The position is limited to people with indefinite right to work in the United States. Candidates reaching the final interview stage must attend at least one in-person interview, ordinarily at their nearest S&P Global office, before an offer can proceed. The role requires travel for client meetings, partner programs, events, and internal business planning. For US candidates, the anticipated base salary is $194,000–$220,000, depending on location and qualifications. The role is eligible for an annual incentive plan and additional S&P Global benefits; the posting also states it is not eligible for additional compensation such as an annual incentive bonus or sales commission plan.

Requirements

10–15+ years of financial services marketing experience in a B2B or B2B2C environment.
Track record developing marketing strategies that support revenue growth, client engagement, product adoption, and market share expansion.
Experience with Account-Based Marketing, partner marketing, demand generation, campaign management, product marketing, content development, and sales enablement.
Demonstrated ability to work with senior sales, product, and business leaders to turn business priorities into measurable marketing programs.
Experience leading and developing a high-performing marketing team and fostering collaboration, accountability, and continuous growth.
Track record operating in a multinational, matrixed organization and collaborating across regions, functions, and stakeholder groups.
Strong understanding of the North American investment management landscape, including asset managers, ETF issuers, exchanges, institutional investors, wealth platforms, advisors, brokerages, and financial intermediaries.
Working knowledge of indices and index-based products, including ETFs, mutual funds, structured products, insurance-linked products, institutional benchmarks, and other investment solutions.
Understanding of financial markets, investment themes, product distribution dynamics, and the role of indices in the investment ecosystem.
Strong commercial orientation and ability to connect marketing activity to business outcomes.
Excellent written and verbal communication skills, including ability to translate complex investment concepts into clear, compelling messaging.
Relationship management skills and ability to build credibility with internal stakeholders and external partners.
Ability to lead marketing relationships with key clients and strategic partners and develop partnerships that deepen engagement and drive measurable business impact.
Strong reporting and KPI skills, including defining, tracking, interpreting, and communicating marketing performance against commercial objectives, pipeline contribution, client engagement, and business growth.
Project and program management skills, including ability to manage multiple priorities under tight deadlines.
Ability to analyze and report campaign performance, engagement metrics, lead generation, and contribution to business objectives.
Executive presence and confidence engaging senior leaders, C-suite stakeholders, and external commercial partners.
Self-starter with sound judgment, attention to detail, and ability to execute proactively with limited supervision.
Willingness to travel for client meetings, partner programs, events, and internal business planning.
Indefinite right to work in the United States.

Nice To Haves

Experience with an index provider, exchange, ETF or fund issuer, asset manager, wealth manager, brokerage, financial data provider, or investment solutions firm is strongly preferred.
Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field preferred.

Responsibilities

Lead North America commercial marketing strategy and team in support of regional objectives, priority client segments, product initiatives, and revenue goals.
Partner with commercial, product, and research leaders to identify growth opportunities and develop targeted marketing plans for financial services audiences and intermediaries.
Represent North America marketing priorities within global marketing and ensure regional needs are reflected in campaign planning, product launches, and go-to-market activity.
Develop and execute Account-Based Marketing and partner marketing programs with key clients and strategic commercial partners.
Create tailored campaigns, content, events, and sales enablement materials that address client needs and support commercial objectives.
Oversee integrated campaigns across email, digital advertising, paid media, social media, events, content syndication, and partner channels.
Collaborate with marketing operations, analytics, digital, and content teams to improve audience segmentation, campaign performance, lead quality, and marketing ROI.
Ensure marketing supports the North America sales pipeline and provides actionable insights to commercial teams.
Track and report engagement, qualified leads, client activation, partner participation, and contribution to business objectives.
Guide thought leadership, investor education, and product-focused content for North American audiences.
Work with Product Management, Index Investment Strategy, Communications, and commercial teams to translate market trends, investment themes, and index solutions into marketing narratives.
Define and lead North America events and market outreach, including client events, industry conferences, webinars, partner programs, exchange collaborations, and thought leadership forums.
Build relationships with relevant industry communities, associations, distribution platforms, and strategic partners.
Support initiatives that position S&P DJI as an independent index solutions provider and a valued partner for investment product distribution.
Collaborate across marketing, sales, product, research, communications, legal, compliance, and business leadership in a global, matrixed organization.
Engage with senior stakeholders, client-facing teams, C-suite executives, and external partners while maintaining communication, accountability, and alignment with global standards and regional objectives.
Lead, mentor, and develop a high-performing marketing team.
Travel for client meetings, partner programs, events, and internal business planning.