Head of North America Commercial Marketing

S&P Global•New York, NY

About The Position

S&P Dow Jones Indices is seeking a senior marketing leader to lead North America commercial marketing programs that drive awareness, engagement, and adoption of its offerings and index-linked products. The role leads commercially oriented marketing, including Account-Based Marketing, partner marketing, demand generation, thought leadership, events, and sales enablement. It works closely with commercial leadership, sales and account management, product management, communications, legal, and global marketing teams to support revenue growth, strengthen client relationships, and expand market presence. The role leads regional marketing strategy and a team, develops targeted programs for priority client segments, and represents North American priorities within the global marketing organization. It oversees integrated campaigns and performance measurement, guides investor education and thought leadership, and leads events and market outreach. The position requires a commercially oriented marketing leader with financial-services expertise, strong stakeholder influence in a global matrixed organization, and the ability to manage competing priorities and deadlines. It involves travel for client meetings, partner programs, events, and internal business planning. Applicants must have an indefinite right to work in the United States; finalists must attend at least one in-person interview before an offer can proceed.

Requirements

10–15+ years of financial services marketing experience in a B2B or B2B2C environment.
Proven track record developing marketing strategies that support revenue growth, client engagement, product adoption, and market-share expansion.
Experience with Account-Based Marketing, partner marketing, demand generation, campaign management, product marketing, content development, and sales enablement.
Demonstrated ability to work with senior sales, product, and business leaders to translate business priorities into measurable marketing programs.
Experience operating in a multinational, matrixed organization and collaborating across regions, functions, and stakeholder groups.
Strong understanding of the North American investment management landscape, including asset managers, ETF issuers, exchanges, institutional investors, wealth platforms, advisors, brokerages, and financial intermediaries.
Working knowledge of indices and index-based products, including ETFs, mutual funds, structured products, insurance-linked products, institutional benchmarks, and other investment solutions.
Understanding of financial markets, investment themes, product distribution dynamics, and the role of indices in the investment ecosystem.
Strong commercial orientation and ability to connect marketing activity to business outcomes.
Excellent written and verbal communication skills, including ability to translate complex investment concepts into clear and compelling messaging.
Commercial relationship-management skills and ability to build credibility with internal stakeholders and external partners.
Ability to lead marketing relationships with key clients and strategic partners and develop commercial partnerships that support shared objectives, deepen engagement, and drive measurable business impact.
Strong reporting and KPI capabilities, including defining, tracking, interpreting, and communicating marketing performance metrics related to commercial objectives, pipeline contribution, client engagement, and business growth.
Project and program management skills, including ability to manage multiple priorities under tight deadlines.
Ability to analyze and report on campaign performance, engagement metrics, lead generation, and contribution to business objectives.
Executive presence and confidence engaging with senior leaders, C-suite stakeholders, and external commercial partners.
Self-starter with sound judgment, strong attention to detail, and ability to execute proactively with limited supervision.
Willingness to travel for client meetings, partner programs, events, and internal business planning.
Indefinite right to work in the United States.
Finalists must attend at least one in-person interview, ordinarily at their nearest S&P Global office, before the company can proceed to an offer.

Nice To Haves

Experience with an index provider, exchange, ETF or fund issuer, asset manager, wealth manager, brokerage, financial data provider, or investment solutions firm is strongly preferred.
Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field preferred.

Responsibilities

Lead the North America commercial marketing strategy and team in support of regional business objectives, priority client segments, product initiatives, and revenue goals.
Partner with commercial, product, and research leaders to identify growth opportunities and develop targeted marketing plans for financial-sector audiences and intermediaries.
Represent North America marketing priorities within the global marketing organization and ensure regional needs are reflected in campaign planning, product launches, and go-to-market activity.
Develop, lead, and execute Account-Based Marketing and partner marketing programs with key clients and strategic commercial partners across North America.
Create tailored campaigns, content, events, and sales enablement materials that address client needs and support commercial objectives.
Oversee integrated marketing campaigns across email, digital advertising, paid media, social media, events, content syndication, and partner channels.
Collaborate with marketing operations, analytics, digital, and content teams to improve audience segmentation, campaign performance, lead quality, and marketing return on investment.
Ensure marketing activity supports the North America sales pipeline and provides actionable insights to commercial teams.
Track and report on engagement, qualified leads, client activation, partner participation, and contribution to business objectives.
Guide development of thought leadership, investor education, and product-focused content for North American audiences.
Partner with Product Management, Index Investment Strategy, Communications, and commercial teams to turn market trends, investment themes, and index solutions into compelling marketing narratives.
Define and lead North America events and market outreach, including client events, industry conferences, webinars, partner programs, exchange collaborations, and thought leadership forums.
Build and maintain relationships with industry communities, associations, distribution platforms, and strategic partners.
Support initiatives that position S&P DJI as a leading independent index solutions provider and a valued partner for investment product distribution.
Work across marketing, sales, product, research, communications, legal, compliance, and business leadership in a global, matrixed organization.
Engage with senior stakeholders, including commercial and product leaders, client-facing teams, C-suite executives, and external partners.
Operate autonomously while maintaining clear communication, accountability, and alignment with global standards and regional objectives.
Lead, mentor, and develop a high-performing marketing team, fostering collaboration, accountability, and continuous growth.
Travel for client meetings, partner programs, events, and internal business planning.