Head of North America Commercial Marketing

S&P Global•New York, NY

18h•$194,000 - $220,000

About The Position

S&P Dow Jones Indices is seeking a senior marketing leader to lead North America commercial marketing strategy and programs that increase awareness, engagement, and adoption of S&P DJI offerings and index-linked products. The role leads commercially oriented marketing across account-based marketing, partner marketing, demand generation, thought leadership, events, and sales enablement, supporting revenue growth, client relationships, and S&P DJI’s market presence. The position partners with commercial leadership, sales and account management, product management, research, communications, legal, compliance, and global marketing teams. It requires financial services marketing expertise, sound commercial judgment, the ability to influence senior stakeholders in a global matrixed organization, and the resilience to manage competing priorities and tight deadlines. The role leads and develops a marketing team, works with clients and strategic partners, and uses performance metrics to assess marketing contribution to business objectives. Travel for client meetings, partner programs, events, and internal business planning is expected. The anticipated U.S. base salary range is $194,000 to $220,000, depending on factors including geographic location and the candidate’s experience, skills, training, licenses, and certifications. The role is eligible for an annual incentive plan and additional S&P Global benefits. It is limited to persons with indefinite right to work in the United States. Final-stage external candidates must attend at least one in-person interview before an offer can be made.

Requirements

10–15+ years of financial services marketing experience in a B2B or B2B2C environment.
Proven record developing marketing strategies that support revenue growth, client engagement, product adoption, and market-share expansion.
Experience with account-based marketing, partner marketing, demand generation, campaign management, product marketing, content development, and sales enablement.
Demonstrated ability to work with senior sales, product, and business leaders to translate business priorities into measurable marketing programs.
Experience operating in a multinational, matrixed organization and collaborating across regions, functions, and stakeholder groups.
Strong understanding of the North American investment management landscape, including asset managers, ETF issuers, exchanges, institutional investors, wealth platforms, advisors, brokerages, and financial intermediaries.
Working knowledge of indices and index-based products, including ETFs, mutual funds, structured products, insurance-linked products, institutional benchmarks, and other investment solutions.
Understanding of financial markets, investment themes, product distribution dynamics, and the role of indices in the investment ecosystem.
Strong commercial orientation and ability to connect marketing activity to business outcomes.
Excellent written and verbal communication skills, including ability to explain complex investment concepts clearly and compellingly.
Commercial relationship-management skills and ability to build credibility with internal stakeholders and external partners.
Ability to lead marketing relationships with key clients and strategic partners, develop effective commercial partnerships, and drive measurable business impact.
Strong reporting and KPI skills, including defining, tracking, interpreting, and communicating metrics for commercial objectives, pipeline contribution, client engagement, and business growth.
Project and program management skills, including managing multiple priorities under tight deadlines.
Ability to analyze and report on campaign performance, engagement metrics, lead generation, and contribution to business objectives.
Executive presence and confidence engaging with senior leaders, C-suite stakeholders, and external commercial partners.
Self-starter with sound judgment, strong attention to detail, and ability to execute proactively with limited supervision.
Willingness to travel for client meetings, partner programs, events, and internal business planning.
Indefinite right to work in the United States.
Final-stage external candidates must attend at least one in-person interview before an offer can be made.

Nice To Haves

Experience with an index provider, exchange, ETF or fund issuer, asset manager, wealth manager, brokerage, financial data provider, or investment solutions firm is strongly preferred.
Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field preferred.

Responsibilities

Lead the North America commercial marketing strategy and team in support of regional business objectives, priority client segments, product initiatives, and revenue goals.
Work with commercial, product, and research leaders to identify growth opportunities and develop targeted marketing plans for financial institutions and intermediaries across North America.
Represent North America marketing priorities within the global marketing organization and ensure regional needs are considered in campaigns, product launches, and go-to-market activity.
Develop and execute account-based marketing and partner marketing programs with key clients and strategic commercial partners.
Create tailored campaigns, content, events, and sales enablement materials that address client needs and commercial objectives.
Oversee integrated marketing campaigns across email, digital advertising, paid media, social media, events, content syndication, and partner channels.
Collaborate with marketing operations, analytics, digital, and content teams to improve audience segmentation, campaign performance, lead quality, and marketing ROI.
Ensure marketing activity supports the North America sales pipeline and provides actionable insights to commercial teams.
Track and report engagement, qualified leads, client activation, partner participation, and contribution to business objectives.
Guide development of thought leadership, investor education, and product-focused content for North American audiences.
Translate market trends, investment themes, and index solutions into compelling marketing narratives with Product Management, Index Investment Strategy, Communications, and commercial teams.
Define and lead North America events and market outreach, including client events, industry conferences, webinars, partner programs, exchange collaborations, and thought leadership forums.
Build and maintain relationships with relevant industry communities, associations, distribution platforms, and strategic partners.
Support initiatives positioning S&P DJI as a leading independent index solutions provider and valued partner for investment product distribution.
Collaborate across global marketing, sales, product, research, communications, legal, compliance, and business leadership.
Engage senior stakeholders, client-facing teams, C-suite executives, and external partners; operate autonomously while maintaining communication, accountability, and alignment with global standards and regional objectives.
Lead, mentor, and develop a high-performing marketing team.
Travel for client meetings, partner programs, events, and internal business planning.