Director, Content Marketing

Fivetran•Oakland, CA

10h•Hybrid

About The Position

The Director of Content Marketing leads the team responsible for shaping the company’s story about AI and data across blogs, case studies, video, thought leadership, and social. The role owns content strategy and turns it into a roadmap and calendar, while setting a high standard for writing and editing. It is a hands-on leadership position that involves working directly with founders, senior leaders, and customers, and building a team whose content earns trust with both executives and technical practitioners. The director keeps the company’s voice consistent across Fivetran and dbt communities, including open-source audiences, and partners with product marketing, PR, demand generation, brand, community, and sales enablement. The role runs content operations—including briefs, workflows, deadlines, agencies and freelancers, and an annual budget—and measures content through pipeline influence, engagement, search and AI answer visibility, and share of voice. The director also establishes standards for using AI tools in content work while ensuring people own the final output. This is a hybrid, full-time position based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The position reports to the VP of Corporate Marketing.

Requirements

10+ years of B2B content marketing experience, including 5+ years leading teams.
A track record of building and running a content program at a scaled B2B software company.
Strong editorial judgment, excellent writing skills, and a portfolio to present.
Experience across long-form editorial, customer stories, video, and social.
Comfort with technical subject matter and the ability to earn trust from practitioners and executives.
A data-driven approach and experience tying content to pipeline and business outcomes.
Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
Hands-on fluency with AI tools in content work and clear views on where people must remain in charge.

Nice To Haves

Experience at a data, AI, or open-source company.
Experience creating content for a technical community or developer audience.
Experience running executive thought leadership, speaking programs, or analyst-facing content.
Experience building content operations and AI-assisted workflows.
Experience producing podcasts, webinars, or event content.

Responsibilities

Own the content strategy for the company’s AI story across blogs, case studies, video, thought leadership, and social, and create a roadmap and calendar.
Lead, hire, and coach writers, editors, video producers, and social specialists; set standards for quality and clear, human writing.
Develop credible customer stories in partnership with customer advocacy, including case studies, video, and quotes.
Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
Create content for both executives and technical practitioners, including data engineers and analytics engineers.
Maintain a consistent voice across the Fivetran and dbt communities, including the open-source community.
Partner with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and support the field.
Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
Measure content performance through pipeline influence, engagement, search and AI answer visibility, and share of voice; discontinue ineffective work.
Establish standards for team use of AI tools so content work becomes faster without becoming generic.