Director, Content Marketing

Fivetran•Austin, TX

13h•Hybrid

About The Position

The Director of Content Marketing leads the team responsible for shaping the company’s story about AI and data across blogs, case studies, video, thought leadership, and social. The role owns content strategy and turns it into a roadmap and calendar, while setting high editorial standards, personally editing important work, and building a team that produces clear, human writing for audiences ranging from executives to data and analytics engineers. The director works closely with founders, senior leaders, customers, and teams across product marketing, PR, demand generation, brand, community, and sales enablement. The role turns customer outcomes into credible stories, helps executives communicate in their own voices, and maintains a consistent voice across the Fivetran and dbt communities, including open source. It also oversees content workflows, deadlines, agencies and freelancers, and an annual budget; measures content’s impact on pipeline, engagement, search and AI answer visibility, and share of voice; and sets standards for responsible, effective use of AI tools. This is a hybrid, full-time position based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The role reports to the VP of Corporate Marketing.

Requirements

10+ years of B2B content marketing experience.
5+ years of experience leading teams.
Track record of building and running a content program at a scaled B2B software company.
Strong editorial judgment, excellent writing ability, and a portfolio to discuss.
Experience with long-form editorial, customer stories, video, and social.
Comfort with technical subject matter and ability to earn trust from practitioners and executives.
Data-driven approach and experience connecting content to pipeline and business outcomes.
Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
Hands-on fluency with AI tools in content work and clear views on where people must remain in charge.

Nice To Haves

Experience at a data, AI, or open source company.
Experience building content for a technical community or developer audience.
Experience running executive thought leadership, speaking programs, or analyst-facing content.
Experience building content operations and AI-assisted workflows.
Experience producing podcasts, webinars, or event content.
Experience at a B2B software company focused on data, infrastructure, or developer tools.

Responsibilities

Own the content strategy for the company’s AI story across blogs, case studies, video, thought leadership, and social, and create a roadmap and calendar.
Lead, hire, and coach writers, editors, video producers, and social specialists, setting standards for quality and clear, human writing.
Work with customer advocacy to turn customer results into trustworthy case studies, videos, and quotes.
Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
Create content for both executive decision-makers and practitioner audiences, including data engineers and analytics engineers.
Maintain a consistent voice across Fivetran and dbt communities, including the open source community.
Coordinate with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and support the field.
Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
Measure content performance, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and discontinue ineffective work.
Set standards for using AI tools so the work becomes more efficient without becoming generic.
Use AI tools, including Claude, in content work while ensuring people own the final word.