Director, Content Marketing

Fivetran•Philadelphia, PA

11h•Hybrid

About The Position

Fivetran is hiring a Director of Content Marketing to lead the team responsible for telling the company’s story across blogs, case studies, video, thought leadership, and social. The role will shape the company’s AI story for both skeptical technical practitioners and business executives, working directly with founders, senior leaders, and customers. This is a hands-on leadership position: the director sets writing standards, edits work when needed, and builds a team producing content that audiences outside the company want to read. The director will own content strategy and translate it into a roadmap and calendar; lead and develop a team of writers, editors, video producers, and social specialists; and turn customer outcomes into credible stories. The role will help executives communicate in their own voices, maintain a consistent voice across Fivetran and dbt communities, and collaborate with teams across marketing, sales, and community. It will also manage content operations, external contributors, and an annual budget; measure content performance and business impact; and establish standards for effective, human-led use of AI tools. The position reports to the VP of Corporate Marketing. It is a hybrid, full-time role based in the Oakland, Denver, New York, Austin, or Philadelphia office, with two days per week in the office. The role uses AI tools, including Claude, and expects the team to use them while people retain ownership of the final work.

Requirements

At least 10 years of B2B content marketing experience, including at least 5 years leading teams.
Track record of building and running a content program at a scaled B2B software company; data, infrastructure, or developer tools experience is ideal.
Strong editorial judgment, excellent writing skills, and a portfolio to present and discuss.
Experience across long-form editorial, customer stories, video, and social.
Comfort with technical subject matter and ability to earn trust with practitioners and executives.
Data-driven approach and experience connecting content to pipeline and business outcomes.
Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
Hands-on fluency with AI tools for content and clear judgment about where people must remain in control.

Nice To Haves

Experience at a data, AI, or open source company.
Experience creating content for a technical community or developer audience.
Experience running executive thought leadership, speaking programs, or analyst-facing content.
Experience building content operations and AI-assisted workflows.
Experience producing podcasts, webinars, or event content.

Responsibilities

Own content strategy for the company’s AI story across blogs, case studies, video, thought leadership, and social, and develop a roadmap and calendar.
Lead, hire, and coach writers, editors, video producers, and social specialists; establish quality standards and promote plain, human writing.
Work with customer advocacy to develop credible customer case studies, videos, and quotes.
Help founders and executives communicate in their own voices through long-form pieces, bylines, talks, and posts.
Create content for both executives and technical practitioners, including data engineers and analytics engineers.
Maintain a consistent voice across Fivetran and dbt communities, including the open source community.
Partner with product marketing, PR, demand generation, brand, community, and sales enablement to align content with messaging and support the field.
Manage content operations, including briefs, workflows, deadlines, agencies, freelancers, and an annual budget.
Measure content performance, including pipeline influence, engagement, search and AI answer visibility, and share of voice; discontinue ineffective work.
Set standards for AI use that improve efficiency without making content generic.