Director, Brand Success, TikTok Shop

SuperOrdinary Talent LLC•New York, NY

7d•$120,000 - $160,000•Hybrid

About The Position

SuperOrdinary is a growth partner and marketplace expert that helps consumer brands scale through social commerce, short-form video, and livestream shopping. The Director of Brand Success serves as the general manager for a pod, owning the full team P&L for a portfolio of TikTok Shop accounts and leading 3–5 Brand Leads, with shared or fractional resources as needed. The role is accountable for profitable growth, accurate forecasting, expense discipline, and end-to-end brand strategy across launch, growth, maturity/optimization, and turnaround stages. The Director is the senior escalation point for complex client situations and aligns creator/affiliate, live, paid media, operations, and finance teams around coordinated brand plans. They advise on brand budgets, growth strategies, and financial tradeoffs; lead executive client relationships; develop Brand Leads; and establish scalable operating cadences, processes, and playbooks. The role requires strong TikTok Shop fluency and the ability to respond quickly to changing platform policies, algorithms, and category trends. The position is part of SuperOrdinary’s growing New York City presence. The company anticipates a schedule of four days onsite and one remote day per week once its Manhattan office is established.

Requirements

5–8 years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles.
At least 2 years managing people or leading teams, including performance management and coaching.
Experience owning a P&L or significant channel/account budget that includes revenue and expense management, budgeting, forecasting, staffing/utilization, and variance management.
Deep category or market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts.
Strong analytical rigor, including KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights.
Exceptional executive communication skills, including written, verbal, and presentation skills, and comfort influencing senior stakeholders.
High ownership, high standards, and low-ego collaboration in a fast-changing environment.
Willingness to learn and operate in a category that changes weekly.
Strong personal fluency with TikTok Shop; at minimum, active platform use and the ability to discuss current creators, operators, and effective practices credibly.

Nice To Haves

Significant experience at a DTC growth agency serving beauty or personal care brands.
Hands-on TikTok Shop experience.
Experience running a personal shop or experimenting with TikTok Shop independently.
Experience managing managers.
Strategic consulting experience.
In-house consumer brand experience in e-commerce, growth, or marketplace roles.

Responsibilities

Own the team or pod P&L, including revenue, direct costs, and operating expenses, and drive profitable growth.
Set revenue targets and manage delivery across retainers, commission structures, service scopes, renewals, and account expansion.
Build and manage monthly and quarterly forecasts, budgets, and actual-versus-plan variance analyses for revenue and expenses.
Control and optimize expenses, including headcount, utilization, contractor and freelancer spend, tools, software, and other account-delivery costs.
Improve brand- and workstream-level unit economics, including contribution margin, gross profit, and efficiency metrics.
Make resourcing tradeoffs that maintain delivery quality while meeting profitability targets.
Design TikTok Shop strategies for brands at launch, growth, maturity/optimization, and turnaround stages, with clear KPIs, timelines, and owners.
Own brand growth and financial plans, advising on budgets and P&L levers such as paid media, creator and affiliate commissions, sampling and seeding, promotions, live production, and operational investments.
Develop business cases and base, upside, and downside scenarios; recommend budget shifts grounded in ROI and profitability targets.
Lead multi-quarter roadmaps and go-to-market plans for launches, tentpole events, and major campaigns, ensuring cross-functional alignment and execution.
Align creator/affiliate, live programming, paid media, and operations teams around cohesive plans for each brand.
Own senior stakeholder relationships for priority accounts and coach Brand Leads in executive presence and relationship management.
Lead QBRs and MBRs, presenting executive-ready narratives that translate data into decisions and next steps.
Proactively manage risks, expectations, and escalations, and course-correct when performance, profitability, or renewals are at risk.
Manage, coach, and develop 3–5 Brand Leads, strengthening their strategic thinking, prioritization, and operational rigor.
Hold Brand Leads accountable for financial outcomes, including revenue delivery, cost discipline, forecast accuracy, and client success.
Recruit, onboard, and retain talent; conduct performance reviews; and support career development and succession planning.
Establish portfolio and team operating cadences, including weekly business reviews, experiment logs, and post-mortems, and develop scalable playbooks.
Partner with internal ads, live, operations, and finance teams to unblock issues, ensure clean handoffs, and maintain delivery quality.
Drive adoption of SOPs, documentation, and knowledge sharing across the team.
Apply category, consumer, competitive, and cultural insights to commercial strategy, particularly in beauty, fashion, and personal care.
Monitor TikTok Shop policies, algorithm changes, category trends, and best practices, and operationalize relevant changes across the portfolio.
Ramp quickly into new brands, categories, and platform tools, applying sound judgment.

Benefits

Flexible PTO.
Paid holidays.
Paid sick leave.
401(k) retirement savings program.
Medical insurance.
Dental insurance.
Vision insurance.
Competitive base salary of $120,000–$160,000, depending on experience and skill set.
Performance-based annual bonus.
Professional development and career advancement opportunities.
Anticipated hybrid schedule of four onsite days and one remote day per week after the Manhattan office is established.
Collaborative, entrepreneurial team culture; workplace perks and team experiences are planned as the NYC office is established.