Director, Brand Success, TikTok Shop

SuperOrdinary Talent • New York City, NY

5d • Hybrid

About The Position

SuperOrdinary is a growth partner and marketplace expert that helps consumer brands scale through social commerce, powered by short-form video and livestream shopping. The Director of Brand Success serves as the general manager for a pod, owning the full team P&L—including revenue and expenses—for a portfolio of TikTok Shop accounts. The role leads 3–5 Brand Leads at Senior Manager level, along with shared or fractional resources as needed, and is accountable for profitable growth, forecasting accuracy, and expense discipline.

The Director advises brands on end-to-end TikTok Shop strategy across launch, growth, maturity and optimization, and turnaround stages. The role is the senior escalation point for complex client situations, aligns creator and affiliate, live, paid media, operations, and finance teams, and sets a high standard for strategic thinking and execution. Strong personal fluency with TikTok Shop is important because the platform and its practices change rapidly.

This position combines portfolio financial management, brand lifecycle and go-to-market planning, executive client leadership, people management, and scalable operating processes. It also requires market and platform expertise to translate consumer, competitive, and cultural insights into commercial strategy and to operationalize platform changes across the portfolio.

The company is expanding its New York City presence and is working toward establishing a dedicated Manhattan office. Once established, the anticipated schedule is four days onsite and one remote day per week.

Requirements

• 5–8 years of experience in e-commerce, social commerce, brand management, consulting, or high-growth agency roles.
• Strong personal fluency with TikTok Shop; hands-on experience is ideal, and at minimum candidates should actively use the platform and be able to discuss current practices credibly.
• At least 2 years of experience managing people or leading teams, including performance management and coaching.
• Experience owning a P&L or significant channel or account budget, including revenue and expense management, budgeting, forecasting, staffing or utilization, and variance management.
• Deep category or market knowledge in beauty, fashion, and/or personal care, with strong commercial instincts.
• Strong analytical rigor, including KPI diagnosis, funnel analysis, test-and-learn frameworks, and action-oriented insights.
• Exceptional written and verbal executive communication, including presentation development, and comfort influencing senior stakeholders.
• High ownership, high standards, and low-ego collaboration in a fast-changing environment.
• Ability and willingness to learn and operate in a category that changes weekly.

Nice To Haves

• Significant experience at a DTC growth agency serving beauty or personal care brands.
• Experience managing managers; strong senior individual contributors ready to step up are also considered.
• Running a TikTok Shop or experimenting on the platform independently.
• Strategic consulting experience.
• In-house consumer brand experience in e-commerce, growth, or marketplace roles.

Responsibilities

• Own the pod’s end-to-end P&L, including revenue, direct costs, operating expenses, and profitable growth.
• Set revenue targets and manage delivery across retainers, commission structures, service scopes, renewals, and account expansion.
• Build and manage monthly and quarterly forecasts, budgets, and actual-versus-plan variance analyses for revenue and expenses.
• Control and optimize team expenses, including headcount, utilization, contractor and freelancer spend, software, tools, and other delivery costs.
• Improve unit economics by brand and workstream, including contribution margin, gross profit, and efficiency metrics.
• Make resourcing tradeoffs that protect delivery quality while meeting profitability targets.
• Design TikTok Shop strategies for brands at launch, growth, maturity and optimization, or turnaround stages, with clear KPIs, timelines, and owners.
• Own brand growth plans and financial plans, advising on budgets and P&L levers such as paid media, creator and affiliate commissions, sampling, promotions, live production, and operational investments.
• Build business cases and base, upside, and downside scenarios; recommend budget reallocations based on ROI and profitability targets.
• Lead multi-quarter roadmaps and go-to-market plans for launches, tentpole events, and major campaigns, ensuring cross-functional alignment and disciplined execution.
• Coordinate creator and affiliate, live programming, paid media, and operations into cohesive brand plans.
• Own senior stakeholder relationships for priority accounts and coach Brand Leads on executive presence and relationship management.
• Lead QBRs and MBRs, presenting executive-ready narratives that translate data into decisions and next steps.
• Proactively manage client risks, expectations, and escalations, and course-correct when performance, profitability, or renewals are at risk.
• Manage and develop 3–5 Brand Leads, strengthening their strategic thinking, prioritization, and operational rigor.
• Hold Brand Leads accountable for financial outcomes, cost discipline, forecast accuracy, and client success.
• Recruit, onboard, and retain talent; conduct performance reviews; and support career development and succession planning.
• Establish portfolio and team operating cadences, including weekly business reviews, experiment logs, and post-mortems, and develop scalable playbooks.
• Partner with internal ads, live, operations, and finance teams to resolve issues, ensure clean handoffs, and maintain delivery quality.
• Drive adoption of SOPs, documentation, and knowledge sharing across the team.
• Apply category knowledge and consumer, competitive, and cultural insights to commercial strategy.
• Track TikTok Shop policies, algorithm changes, category trends, and best practices, and rapidly operationalize changes across the portfolio.
• Ramp quickly into new brands, categories, and platform tools, using sound judgment.

Benefits

• Performance-based annual bonus.
• Flexible PTO.
• Paid holidays.
• Paid sick leave.
• 401(k) retirement savings program.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Career advancement and professional development opportunities.
• Anticipated hybrid schedule of four onsite days and one remote day per week once the Manhattan office is established.
• Collaborative, entrepreneurial team culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed