Brand Lead, TikTok Shop Ops

SuperOrdinary Talent•New York City, NY

16h•Hybrid

About The Position

The Brand Lead is the strategic and operational owner of a portfolio of brands within SuperOrdinary’s social commerce business. This role leads brand communication, growth strategy, and go-to-market execution while managing and developing a high-performing team. As the primary senior-facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across social commerce initiatives. The role may be leveled at the Manager, Senior Manager, or Director level based on experience and scope. The position develops and executes multi-quarter TikTok Shop growth strategies, leads launch and campaign planning, monitors performance, and translates data into recommendations and action plans. It also requires cross-functional collaboration, team leadership, and staying current on TikTok Shop trends and best practices. The role is part of SuperOrdinary’s expansion in New York City. The company anticipates a hybrid schedule of four days onsite and one remote day per week once its Manhattan office is established.

Requirements

At least 3 years of experience in e-commerce, social commerce, or brand management.
Hands-on exposure to platforms such as TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar.
Experience managing complex, multi-stakeholder client relationships.
Exceptional written, verbal, and presentation skills, including a track record of delivering C-suite-ready decks, insights, and recommendations.
Strong program and team leadership capabilities, including ownership of end-to-end initiatives across multiple brands, workstreams, and timelines.
Data-driven experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.
Excellent organizational and project management skills, with the ability to manage multiple brands and priorities in a fast-paced environment.
Urgency, accountability, and a solutions-oriented mindset; comfort navigating ambiguity and driving results.
Ability to adapt to fast-moving environments and changing platform, market, and business conditions.

Nice To Haves

Direct TikTok Shop experience is a strong plus.
Platform, brand, or agency background is preferred.
Experience with affiliate marketing, creator partnerships, and influencer ecosystems is a strong advantage.

Responsibilities

Own enterprise-level brand partnerships as the main point of contact.
Set communication cadence, lead weekly or biweekly syncs, and manage stakeholder expectations through clear, proactive communication.
Develop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliates, livestreams, and paid media alignment.
Lead go-to-market planning for launches, tentpole moments, and major campaigns.
Identify new growth opportunities and expansion levers.
Monitor and optimize key performance indicators across sales, traffic, and conversion, using data to refine strategy in real time.
Analyze sales, traffic, and conversion metrics to identify trends and growth drivers.
Deliver weekly and monthly reporting with insights, strategic recommendations, and action plans.
Present executive-ready decks and verbal readouts that translate data into decisions.
Partner with internal ads, live, operations, finance, and leadership teams to resolve issues and drive results.
Lead, coach, and develop team members; set priorities, clarify ownership, and maintain high execution standards.
Build scalable processes that reduce management overhead and improve team efficiency.
Stay current on TikTok Shop trends, algorithm updates, and emerging best practices, and apply platform insights to strategy and optimization.