TikTok Shop Affiliate Coordinator

SNAP SUPPLEMENTS•Vancouver, WA

3d•Onsite

About The Position

The Affiliate Coordinator recruits, develops, and manages a portfolio of high-potential and top-performing TikTok Shop creators for Snap Supplements. The role owns creator relationships from initial outreach through ongoing performance management, with accountability for growing creators’ content output and sales and driving GMV. The coordinator sets expectations, coaches creators, manages campaign participation and logistics, tracks performance, and collaborates with Marketing, Creative, Ads, Operations, and Social Media leadership. This is an on-site position.

Requirements

Experience in affiliate marketing, influencer or creator management, TikTok Shop, customer service, or a related field is a plus but not required.
Results-driven, with motivation to meet and exceed sales and performance targets.
Strong written and verbal communication and relationship-building skills.
Comfort analyzing performance data and turning it into action.
Highly organized and able to manage many creator relationships at once.
Proactive, resourceful, and adaptable in a fast-paced, constantly evolving environment.
Familiarity with TikTok and TikTok Shop.
Proficient in Google Workspace.

Nice To Haves

Experience with TikTok Shop Seller Center, affiliate center, or creator management tools.

Responsibilities

Find and recruit high-potential creators through TikTok Shop and direct outreach, including cold outreach across multiple channels.
Review sample requests and approve creators based on fit, content quality, and sales potential.
Own and grow a portfolio of affiliate creators as their main point of contact at Snap.
Set clear content-output and performance expectations and hold creators accountable.
Coordinate creator logistics, including samples, shipments, campaign details, commissions, and deliverables.
Build long-term relationships that support creator loyalty to Snap.
Coach creators on content strategy, hooks, product messaging, and TikTok Shop best practices.
Share effective content formats, trending angles, and product talking points to help creators make high-converting videos and LIVEs.
Identify underperforming creators and develop plans to re-engage or improve their performance.
Manage creator participation in product launches, promotions, seasonal campaigns, and challenges.
Collaborate with Creative and Ads teams to identify content for paid amplification and coordinate ad codes.
Help develop campaign concepts that match creator strengths and resonate with the audience.
Track creator GMV, content output, and campaign results against monthly targets.
Use TikTok Shop analytics and internal tools to identify portfolio trends, opportunities, and risks.
Maintain organized records of creator communications, agreements, deliverables, and performance.
Regularly report portfolio performance and share insights with the Social Media leadership team.
Coordinate with Marketing, Creative, Ads, and Operations to keep creator programs aligned and running smoothly.
Stay current on TikTok Shop updates, competitor activity, and emerging affiliate strategies, and bring new ideas to the team.