Director of TikTok Shop
About The Position
Bloom Nutrition is hiring a TikTok Shop Manager to support and shape how the brand shows up across the U.S. TikTok Shop ecosystem. TikTok Shop is an important marketing engine for Bloom, a space where content, community, creators, and product discovery come together at scale. In this role, you'll help bring our TikTok Shop strategy to life by coordinating creator community involvement, supporting content and launch plans, managing day-to-day execution, and partnering across teams to keep Bloom consistently top of feed. This is a hands on, collaborative role ideal for someone who understands TikTok culture, loves working with creators, and thrives in a fast moving environment. You won’t be solely responsible for setting the channel’s strategic direction but you will play a major role in shaping it alongside leadership while driving execution.
Requirements
- 2–4+ years in influencer/creator marketing.
- Strong understanding of TikTok’s creator landscape, culture, and content trends.
- Experience working with agencies or managing external partners.
- Excellent communication and organizational skills.
- Ability to manage many moving pieces, prioritize, and stay detail oriented.
Nice To Haves
- Experience with TikTok Shop (brand, marketplace, or agency).
- Background in CPG, health, wellness or beauty
- Familiarity with product launches, seeding programs, and basic performance analysis.
Responsibilities
- Assist in executing Bloom’s U.S. TikTok Shop strategy with input from leadership, social, creative, agency partners, and TikTok.
- Maintain an active, visible, and consistent presence on TikTok Shop through content flow, creator involvement, and platform opportunities.
- Support major TikTok moments, beta tests, new features, and seasonal initiatives.
- Serve as the day to day point of contact for our TikTok Shop agency, ensuring smooth workflow, alignment, and consistent communication.
- Review weekly agency performance updates, identifying trends, opportunities, and areas of improvement and share insights internally with cross functional partners.
- Collaborate with the agency to support creator outreach, content needs, platform pushes, and product launch programming.
- Help cultivate a broad, engaged creator community across paid, affiliate, and organic participation.
- Coordinate sampling and ongoing communication to ensure creators are excited, informed, and equipped to create.
- Monitor creator activity and community health to ensure a strong pipeline of fresh content and participation.
- Work closely with Creative, Social, Operations, and Marketing teams to ensure alignment on timing, messaging, inventory, and upcoming initiatives.
- Support listing accuracy, product updates, and launch readiness across the channel.
- Help prepare weekly internal updates, recaps, and planning documents.
- Maintain frequent, clear communication with TikTok category managers and platform partners.
- Gather insights, updates, and platform guidance and cascade this information to internal partners and agency teams.
- Support participation in platform programs, trainings, and high-visibility opportunities.
Benefits
- Fun and inclusive work environment with a super collaborative team
- Access to Company Insurance (Health, Dental, Vision)
- Company-wide events
- 401(k) plan that the company matches
- Generous PTO
- A brand new company laptop (yes, it’s Apple)
- Access to all the Bloom supplements and swag
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
