Director of Marketplace Channel Management (Amazon & TikTok Shop)

AG1

3h•$145,000 - $175,000•Remote

About The Position

AG1 is hiring a Director of Marketplace Channel Management to lead its Amazon and TikTok Shop channels. The role develops and executes channel strategies that grow sales, market share, awareness, and profitability; defines how each marketplace contributes to the broader omnichannel strategy; and owns channel P&L, forecasting, and annual planning. It oversees day-to-day marketplace performance, operations, merchandising, content, account health, advertising, partner relationships, analytics, reporting, and ongoing experimentation. The Director works with senior leadership and the Fulfillment & Distribution and Paid Media teams to align marketplace activity with business objectives and scale successful growth initiatives. AG1 is a mission-driven nutrition company founded in 2010. The company describes its work as science-rooted and focused on helping people take ownership of their health. Its stated values include One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans, and Continuous Pursuit of Excellence. This is a 100% remote role. The stated base salary range is $145,000–$175,000, with compensation determined at the offer stage based on a candidate’s skills and experience. Base salary is one part of total compensation, which may also include a performance bonus and stock option allocation for eligible roles.

Requirements

At least 7 years of experience running Amazon and social commerce, with a proven record of significant Amazon revenue growth.
Hands-on TikTok Shop experience scaling growth on the marketplace.
Amazon experience.
Ability to thrive in a fast-paced environment with a consistent can-do attitude.
Interest in following broader cultural conversations on social media around topics such as health and wellness and sports.
Strong attention to detail and ability to manage multiple work streams.
Strong interpersonal, written communication, and organizational skills.

Nice To Haves

Direct-to-consumer (DTC) experience is strongly preferred.
Personal passions and hobbies outside of work.

Responsibilities

Develop and execute Amazon and TikTok Shop channel strategies to grow sales, market share, awareness, and profitability.
Define each marketplace’s role in the omnichannel strategy and align channel goals with business objectives alongside senior leadership.
Own channel P&L, forecasting, and annual planning for Amazon and TikTok Shop.
Own day-to-day marketplace performance, including listings, catalog management, and pricing.
Support the Fulfillment & Distribution team on inventory health and fulfillment.
Lead promotional and offer strategy, including platform deal events such as Prime Day, BFCM, and Deal For You Days.
Direct channel merchandising strategy, including assortment, bundles, and variants.
Oversee content and listing quality, including titles, imagery, enhanced content, video, reviews, and ratings, optimized for each platform’s search and discovery mechanics.
Maintain account health and compliance, including policy adherence, listing integrity, MAP and pricing governance, and unauthorized seller monitoring.
Build relationships with Amazon and TikTok Shop account teams, agencies, and third-party service providers.
Monitor platform changes, programs, beta features, and policy updates, and use them to create competitive advantage.
Negotiate terms and manage partnerships to maximize channel profitability.
Track KPIs including GMV, conversion, share of search, buy box ownership, contribution margin, inventory turns, and account health.
Monitor competitive and category trends and adjust strategy accordingly.
Prepare and present performance reports to executive leadership, including wins, risks, and strategic recommendations.
Partner with the Paid Media team on TikTok campaigns and strategies.
Own marketplace advertising strategy across Amazon Ads and TikTok Shop ads, including budget allocation, targeting, and bidding approach.
Set channel-level growth and profitability goals, including TACoS and contribution margin, and monitor ad efficiency.
Identify growth opportunities in emerging marketplace features, formats, and digital commerce best practices.
Lead pilots and test-and-learn initiatives, then scale successful approaches across both channels.

Benefits

Competitive compensation and performance-based incentive plans.
100% remote working environment, excluding laboratory positions.
Paid holidays.
Company-wide reset and reflect days.
Unlimited paid time off, based on country of residence.
In-person team meetups.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some home internet or Wi-Fi costs for eligible team members.
Benefits and insurance as required by law, based on country of residence.
Performance bonus and stock option allocation for eligible roles.