Head of Tiktok Shop
About The Position
iRESTORE is seeking a strategic and commercially minded Head of Tiktok Shop to lead and scale our Tiktok business. This individual will own the channel end-to-end, driving revenue growth, operational excellence, and long-term profitability all while building a scalable social commerce engine across creators, affiliate, content, and live shopping. This is not a traditional social media role but rather a high-impact leadership role for someone who understands how to turn our Tiktok shop into a meaningful revenue channel through their knowledge of social commerce, creator affiliates, merchandising, and performance marketing.
Requirements
- Significant experience building and scaling TikTok Shop or social commerce businesses, ideally within beauty, wellness, consumer health, or other direct-to-consumer categories.
- Proven track record of owning revenue growth and commercial performance for an e-commerce or social commerce channel.
- Demonstrated hands-on expertise in inventory management, demand planning, sales forecasting, and restocking strategy.
- Experience building and managing creator and affiliate programs with measurable revenue contribution.
- Strong understanding of TikTok Shop's ecosystem, including affiliate tools, shoppable content, platform promotions, seller operations, and live commerce.
- Strong analytical and financial acumen, with the ability to evaluate channel performance, margins, marketing efficiency, and inventory economics.
- Experience managing promotional calendars, product launches, assortment strategy, and demand spikes.
- Ability to operate strategically while remaining hands-on with execution and problem-solving.
- Strong cross-functional leadership and communication skills.
Nice To Haves
- Experience scaling high AOV products, ideally within beauty, wellness, consumer health, or premium consumer categories.
- Experience with TikTok Shop media, GMV Max, Spark Ads, and/or Video Shopping Ads strongly preferred
Responsibilities
- Own the overall Tiktok shop P&L growth strategy, revenue targets, and growth roadmap.
- Drive channel performance across gross merchandise value (GMV), net revenue, contribution margin, conversion rate, average order value (AOV), and customer acquisition.
- Develop and execute promotional strategies, product launches, pricing, bundles, and merchandising initiatives
- Build and scale the affiliate commerce engine – develop the affiliate strategy across commission structures, product and sampling priorities, creator segmentation, performance targets, and scaling frameworks.
- Establish processes for identifying high-potential creators, scaling winning partnerships, and improving creator productivity.
- Own inventory planning, demand forecasting, and revitalize strategy for Tiktok shop.
- Evaluate live shopping opportunities and develop a strategy for livestream programming where commercially viable.
- Establish channel KPIs, performance reporting, and a consistent operating cadence to drive growth.
Benefits
- $130,000-$150,000 base salary, commensurate with experience
- Performance bonus tied to revenue metrics
- Medical, Dental, and Vision insurance
- Unlimited PTO + paid holidays
- Remote-first role, with occasional travel required
- Stipends for fitness, continuous learning, and work-from-home setup
- Discounts on iRESTORE Products
- High-visibility role with opportunities for career growth
- Collaborative, fast-moving team that values initiative and ideas
- And more!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
