Director of TikTok
About The Position
Zulay Kitchen is seeking a strategic, results-driven Director of TikTok to lead the growth and performance of its TikTok Shop business and make social commerce a significant revenue channel. This role owns TikTok Shop strategy, growth, and profitability, spanning creator and affiliate partnerships, influencer marketing, content strategy, live shopping, and paid social. The Director will turn creative strategies into measurable outcomes, with accountability for revenue and profitability as well as brand awareness. The role involves building and scaling the TikTok Shop operation, developing content and creator strategies that drive conversion, overseeing paid campaigns, and collaborating across teams to ensure inventory, fulfillment, and customer experience support growth. The position is in office in Clearwater, Florida.
Requirements
- Proven experience growing and scaling a TikTok Shop business for a consumer products or ecommerce brand.
- Demonstrated success driving meaningful revenue through TikTok Shop, affiliate marketing, and creator partnerships.
- Strong understanding of TikTok Shop, including affiliates, the product marketplace, paid advertising, and live shopping.
- Experience managing revenue targets, marketing budgets, and profitability metrics.
- Strong analytical skills and ability to translate performance data into actionable growth strategies.
- Experience negotiating creator partnerships, developing affiliate programs, and managing external partners.
- Ability to balance creative thinking with a focus on measurable business results.
- Excellent leadership, communication, and project management skills.
- Hands-on, growth-oriented leadership and comfort being accountable for revenue and profitability.
Nice To Haves
- Experience with Amazon, DTC ecommerce, or other marketplace channels.
Responsibilities
- Own TikTok Shop strategy, revenue targets, growth plans, and profitability.
- Develop and execute strategies to increase sales, conversion rates, average order value, and customer acquisition.
- Identify opportunities to expand product assortment, improve product listings, and optimize promotions.
- Monitor channel performance and KPIs, using data to maximize results.
- Build and scale the TikTok affiliate program to drive consistent, profitable sales.
- Recruit, manage, and develop relationships with creators, influencers, and affiliate partners.
- Develop product-seeding, creator-incentive, commission, and affiliate-campaign strategies.
- Identify high-performing creators and content formats and replicate successful results.
- Lead TikTok Shop content strategy in partnership with creators and internal teams.
- Identify trends, viral opportunities, and content concepts that fit the products and target audience.
- Coordinate cross-functionally to ensure content presents product benefits and drives measurable sales.
- Oversee TikTok Shop advertising and paid social strategies for profitable growth.
- Manage campaign budgets, return on ad spend, customer acquisition costs, and marketing efficiency.
- Plan and execute campaigns for product launches, seasonal promotions, and key shopping events.
- Test and optimize creative, targeting, offers, and campaign strategies.
- Establish channel goals, reporting, and performance benchmarks.
- Ensure inventory availability, fulfillment performance, and customer experience support sales initiatives.
- Build and lead the team, agency relationships, and creator network needed to scale the channel.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
