TikTok Shop Creator Coach

Ritual•Los Angeles, CA

2d•$68,000 - $85,000•Remote

About The Position

Ritual is seeking a TikTok Shop Creator Coach to grow its TikTok Shop channel by coaching creators and building lasting creator relationships. The role owns the post-sample relationship, helping creators produce high-quality content from their first post, maintain a consistent posting cadence, and remain engaged with Ritual. The coach serves as a key resource for creators through messages, group calls, and one-to-one sessions across Discord, WhatsApp, TikTok DMs, email, and other platforms. They review drafts and live videos, provide timely and specific feedback on hooks, storytelling, and product demonstrations, and work with the marketing team to communicate Ritual’s product differentiators authentically. Success is measured by sample-to-post rate, repeat posting, and GMV per creator. The role also involves re-engaging creators, sharing effective hooks and formats, and creating repeatable coaching systems such as brief templates, follow-up cadences, and roster tracking. It requires strong short-form content judgment, relationship-building and communication skills, organization, initiative, and comfort using creator performance data.

Requirements

Be active on TikTok every day and be fluent in TikTok Shop and Affiliate Center.
Be able to identify why short-form videos succeed or fail and diagnose content gaps, especially in hooks.
Be able to give direct, specific, constructive feedback that creators can act on.
Have a sharp eye for brand storytelling and the ability to help creators explain product differentiation authentically.
Be comfortable managing a high volume of creator relationships across messaging platforms.
Be comfortable using a CRM or spreadsheets and interpreting creator performance data to identify coaching opportunities.
Be highly organized and detail-oriented when tracking relationships, commitments, videos, and follow-ups.
Take ownership and thrive in a fast-paced, high-growth environment.

Nice To Haves

Experience as a creator or TikTok affiliate.

Responsibilities

Support creators through group calls, one-to-one sessions, and ongoing conversations across Discord, WhatsApp, TikTok DMs, email, and other platforms.
Review creator drafts and live videos and provide fast, specific feedback on hooks, storytelling, and product demonstrations.
Work with the marketing team to help creators communicate Ritual’s product differentiators in an authentic voice.
Follow up with newly sampled creators to help them publish their first video and establish a consistent posting cadence.
Track and improve sample-to-post rate, repeat posting, and GMV per creator.
Personally re-engage creators whose activity slows and use recognition, community moments, and tailored coaching to retain top creators.
Monitor successful hooks and formats and share useful trends with creators.
Create brief templates, follow-up cadences, and roster tracking systems to make coaching repeatable.
Manage the creator roster day to day and use judgment about when to involve the team.