Senior Manager, Creator Commerce (TikTok Shop & Trybe)

AG1

13h • $115,000 - $130,000 • Remote

About The Position

AG1 is seeking a hands-on operator to own and scale its TikTok Shop and Trybe creator programs. The role oversees TikTok Shop’s P&L, storefront and merchandising, agency relationships, creator and affiliate strategy, and LIVE commerce. It also leads the Trybe program end to end, including its VIP tier, retainer program, content approvals, and paid strategy. The position is part of the Growth team and reports to the VP of Partnerships.

The role combines program execution, strategic planning, and creator relationship building to grow creator commerce at AG1. It tracks GMV, affiliate GMV, and program economics to guide investment decisions and measure results. Success means scaling TikTok Shop into a major growth channel while building a creator community that consistently produces high-performing, on-brand content.

Requirements

• Proven track record running and scaling a TikTok Shop, including ownership of P&L, GMV, and affiliate growth.
• Deep, hands-on knowledge of TikTok Shop creator and affiliate programs, including commission structures, product seeding, and LIVE commerce.
• Experience owning a P&L and balancing commission, seeding, agency, and production spending against margin and growth targets.
• Track record building and running creator or affiliate communities at scale, including tiered/VIP and retainer programs.
• Strong agency management experience, including evaluating and negotiating with external partners and holding them accountable to performance.
• Ability to interpret paid media and content performance data to coach creators and make content approval decisions.
• Strong negotiation skills with creators, agencies, and internal stakeholders.
• Highly analytical, fluent in GMV, TAC/CAC, and conversion metrics, with judgment to prioritize high-leverage opportunities.
• General management mindset, comfort owning outcomes end to end, and ability to move quickly in a fast-changing platform environment.
• Excellent written and verbal communication skills, including comfort presenting program performance to leadership.

Responsibilities

• Oversee the TikTok Shop P&L, balancing commission spend, product seeding, agency fees, and LIVE production costs against GMV and targets.
• Manage TikTok Shop agencies and hold partners accountable to GMV, creator activation, and content-output goals.
• Own TikTok Shop storefront and merchandising strategy, including pricing, promotions, product mix, and catalog and inventory synchronization.
• Lead TikTok Shop affiliate and creator strategy, including recruitment, onboarding, activation, and ongoing relationship management.
• Conduct creator outreach and prospecting to build a pipeline of high-performing creators and affiliates across tiers.
• Design and run creator incentives and challenges to drive content volume and quality.
• Track creator-level conversion and sales metrics, own creator GMV performance, and reallocate investment toward top performers.
• Oversee product seeding strategy, matching sample allocation to creator tier and campaign priority.
• Own LIVE commerce strategy, scheduling, host and creator selection, and post-stream performance analysis.
• Apply TikTok Shop platform knowledge, including Seller/Affiliate Center, Shop ads, and discovery mechanics, to identify growth opportunities.
• Forecast, diagnose, and troubleshoot GMV performance across the funnel.
• Set and iterate channel commission and incentive structures to protect margin while maximizing creator output.
• Own the AG1 Trybe creator community, setting community strategy, tone, and standards across creator touchpoints.
• Lead creator engagement, including onboarding, check-ins, recognition, and retention of top talent.
• Amplify the creator community through activations, social media, and other community platforms to drive awareness, engagement, and acquisition.
• Oversee Trybe creator commission and incentive structures, keeping compensation competitive and aligned with performance and brand goals.
• Operate the top-tier VIP program, including selection criteria, exclusive perks and access, and relationship management for high-value creators.
• Oversee the retainer program, from deal structuring and negotiation through deliverable tracking and renewal.
• Lead content approvals to ensure creator content meets brand, claims, and compliance standards before publication.
• Apply paid media insights to coach creators and make informed content approval decisions.
• Identify, propose, and lead strategy and execution for AG1’s expansion into new and emerging creator commerce channels.

Benefits

• Competitive compensation and performance-based incentive plans.
• 100% remote working environment, excluding laboratory positions.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO based on country of residence.
• In-person team meetups for collaboration, team building, and productivity.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some home internet and Wi-Fi costs for eligible team members.
• Other benefits and insurances as required by law, based on country of residence.
• Performance bonus and stock option allocation for eligible roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed