TikTok Shop Creator LIVE Manager

Pattern•Los Angeles, CA

About The Position

Pattern is seeking a TikTok Shop Creator LIVE Manager to build and manage creator partnerships that help grow its brands through LIVE commerce. The role works closely with Social Commerce Managers (SCMs), Creator Success Managers (CSMs), and the Livestream Manager to understand brand assortments and merchandising priorities, identify suitable TikTok Shop creators, and coordinate creator LIVE sessions from initial outreach through ongoing collaboration. The manager coordinates schedules, product selections, and product samples, and helps ensure LIVE opportunities move forward to scheduled sessions. They advise creators on LIVE strategy—including merchandising, promotional mechanics, and product sequencing—and use GMV and performance data to guide recommendations and improve results. Success means developing a strong creator roster, delivering consistently scheduled and supported LIVE sessions, and growing Creator LIVE into a repeatable GMV and revenue channel. The position offers the opportunity to develop expertise in TikTok Shop, creator partnerships, and LIVE commerce while building influence across Pattern’s brands and teams. The team is described as collaborative and fast-moving. The role is supervised by Casper Mao.

Requirements

Experience in TikTok Shop, creator or influencer partnerships, affiliate or social commerce, or LIVE commerce.
Strong outreach and relationship-building skills, including the ability to engage creators professionally and persuasively.
Understanding of LIVE selling, including merchandising, promotional mechanics, and product sequencing.
Strong organization and follow-through to manage multiple creators, brands, schedules, and sample shipments simultaneously.
Analytical mindset and comfort using GMV and performance data to guide recommendations.
Strong written and verbal communication skills.
Collaborative approach when working with SCMs, CSMs, and creators.

Responsibilities

Work with Social Commerce Managers and Creator Success Managers to understand Pattern brands, product assortments, and merchandising priorities.
Identify and contact TikTok Shop creators who are a strong fit for Pattern brands.
Manage creator relationships from initial outreach through ongoing collaboration.
Track creator LIVE availability and schedules, and coordinate LIVE dates across creators and brands.
Coordinate product selection and samples with creators, SCMs, and CSMs.
Advance Creator LIVE opportunities so sessions are scheduled and go live.
Provide creators with LIVE strategy covering merchandising, promotional mechanics, and product sequencing to improve performance and maximize GMV.
Use GMV and performance data to guide recommendations.
Collaborate with SCMs, CSMs, creators, and the Livestream Manager.