Senior TikTok Content Creator

WeTheHobby • Rochester, NY

3d • $63,000 - $77,000

About The Position

The Senior TikTok Content Creator will define how WeTheHobby shows up on TikTok, turning streams, personalities, products, customers and behind-the-scenes moments into entertainment that reaches far beyond traditional collectors. This is a hands-on creative role for someone who wants to make things, experiment constantly and build an audience.

Requirements

• A portfolio of high-performing short-form content
• Demonstrated organic reach
• Strong editing skills in CapCut, Premiere Pro, or similar
• Expertise in hooks, pacing, retention, and storytelling
• Ability to shoot, edit, and publish independently
• Fluency in sports, entertainment, and internet culture.

Nice To Haves

• Growth of an account to 100K+ followers
• Multiple videos above 1 million organic views
• Experience with sports media, athletes, entertainment brands, live commerce, collectibles, gaming, or recurring viral series.

Responsibilities

• Create content that performs
• Conceptualize, shoot, edit, and publish TikToks
• Craft hooks that capture attention in the first 1-2 seconds
• Turn pulls, sports stories, reactions and live moments into compelling short-form entertainment
• Develop recurring series, challenges and original formats
• Build a viral content engine
• Spot standout moments across live streams
• Work with breakers, hosts, athletes, influencers, and customers
• Test hooks, pacing, captions, lengths, and calls to action
• Produce multiple high-quality videos daily
• Know TikTok deeply
• Track trends, creators, sounds, formats, and platform changes
• Understand retention, completion, rewatches, shares, saves, and audience behavior
• Study sports media, gaming, entertainment, streetwear, and creator-led brands.
• Build an audience, not just views
• Grow followers and returning viewers
• Establish recognizable personalities and content franchises
• Connect viewers to WTH live experiences without making every post an advertisement
• Own the creative process
• Pitch ideas relentlessly
• Experiment, learn quickly, challenge conventional hobby content, and take responsibility for results.

Benefits

• Salary range for this position is $63k-$77k
• Participates in E-Verify

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed