TikTok Shop Creator LIVE Manager

Pattern•Los Angeles, UT

About The Position

Pattern is seeking a TikTok Shop Creator LIVE Manager to build and grow creator-led LIVE commerce for its brands. The role works closely with Social Commerce Managers (SCMs), Creator Success Managers (CSMs), and the Livestream Manager to understand brand assortments and merchandising priorities, identify suitable TikTok Shop creators, manage creator relationships, and coordinate LIVE schedules, products, and samples. The manager will help creators develop LIVE strategies covering merchandising, promotional mechanics, and product sequencing, with the goal of improving session performance and growing GMV. The role offers the opportunity to build expertise in TikTok Shop, creator partnerships, and LIVE commerce while contributing across Pattern’s brands and teams. Success involves establishing a strong creator roster, consistently scheduling and delivering LIVE sessions, supporting repeat creator collaborations, and making the channel a reliable source of GMV and revenue. The position is supervised by Casper Mao and works with a collaborative, fast-moving team.

Requirements

Experience in TikTok Shop, creator or influencer partnerships, affiliate or social commerce, or LIVE commerce.
Strong outreach and relationship-building skills, with the ability to engage creators professionally and persuasively.
Understanding of LIVE selling, including merchandising, promotional mechanics, and product sequencing.
Excellent organization and follow-through to manage multiple creators, brands, schedules, and sample shipments simultaneously.
Analytical mindset and comfort using GMV and performance data to guide recommendations.
Strong written and verbal communication skills and a collaborative approach with SCMs, CSMs, and creators.

Responsibilities

Work with Social Commerce Managers and Creator Success Managers to understand Pattern brands, product assortments, and merchandising priorities.
Identify and contact TikTok Shop creators who are a strong fit for Pattern brands.
Manage creator relationships from initial outreach through ongoing collaboration.
Track creator LIVE availability and schedules, and coordinate LIVE dates across creators and brands.
Coordinate product selection and samples with creators, SCMs, and CSMs.
Move Creator LIVE opportunities forward so sessions are scheduled and go live.
Provide creators with LIVE strategy, including merchandising, promotional mechanics, and product sequencing, to improve performance and maximize GMV.