Brand Lead, TikTok Shop Ops

SuperOrdinary Talent LLC • New York, NY

2d • $90,000 - $110,000 • Hybrid

About The Position

The Brand Lead is the strategic and operational owner of a portfolio of brands within SuperOrdinary’s social commerce business. The role leads brand communication, growth strategy, and go-to-market execution while managing and developing a high-performing team. As the primary senior-facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across social commerce initiatives. The role may be leveled at Manager, Senior Manager, or Director based on experience and scope.

Requirements

• At least 3 years of experience in e-commerce, social commerce, or brand management, with hands-on exposure to platforms such as TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar.
• Exceptional written, verbal, and presentation skills, with a proven track record of delivering C-suite-ready decks, insights, and recommendations.
• Strong program and team leadership capabilities, including ownership of end-to-end initiatives across multiple brands, workstreams, and timelines.
• Highly data-driven, with experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.
• Excellent organizational and project management skills, with the ability to manage multiple brands and priorities in a fast-paced environment.
• Operates with urgency and accountability, has a solutions-oriented mindset, and is comfortable navigating ambiguity and driving results.
• Adapts quickly to platform, market, and business changes and solves problems creatively.

Nice To Haves

• Direct TikTok Shop experience.
• Platform, brand, or agency background and experience managing complex, multi-stakeholder client relationships.
• Experience with affiliate marketing, creator partnerships, and influencer ecosystems.

Responsibilities

• Own enterprise-level brand partnerships as the main point of contact.
• Set communication cadence and lead weekly or biweekly syncs.
• Manage stakeholder expectations through clear, proactive, and confident communication.
• Develop and execute multi-quarter TikTok Shop growth strategies covering assortment, promotions, affiliates, livestreams, and paid media alignment.
• Lead go-to-market planning for launches, tentpole moments, and major campaigns.
• Identify new growth opportunities and expansion levers.
• Monitor and optimize key performance indicators across sales, traffic, and conversion.
• Use data to inform decisions and refine strategy in real time.
• Analyze sales performance, traffic, and conversion metrics to identify trends and growth drivers.
• Deliver weekly and monthly reporting with insights, strategic recommendations, and action plans.
• Present concise, executive-ready decks and verbal readouts that translate data into decisions.
• Partner with internal ads, live, operations, finance, and leadership teams to unblock issues and drive results.
• Lead, coach, and develop team members; set priorities, clarify ownership, and maintain high execution standards.
• Build scalable processes that reduce management overhead and enable team efficiency.
• Stay ahead of TikTok Shop trends, algorithm updates, and emerging best practices, applying platform insights to strategy, experimentation, and optimization.

Benefits

• Competitive base salary of $90,000–$110,000, depending on experience and skill set, plus eligibility for a performance-based annual bonus.
• Flexible PTO, paid holidays, and paid sick leave.
• 401(k) retirement savings program.
• Medical, dental, and vision insurance for employees and their families.
• Anticipated hybrid schedule of four days onsite and one remote day per week once the Manhattan office is established.
• Career advancement and professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed