Director, AI Creative Content & Innovation

Opella•Morristown, TN
•$161,250 - $232,917

About The Position

The Director of AI Creative Content & Innovation will lead the strategy, development, and execution of AI-powered creative content across Opella’s portfolio of brands. The role combines creative vision, technical expertise, operational excellence, and stakeholder leadership to build and scale an enterprise AI content creation capability. The director will establish the capabilities, partnerships, and technology ecosystem needed to create high-impact content across brands and marketing channels. The position leads a diverse network of creative partners and turns emerging AI technologies into creative outcomes, while encouraging adoption across stakeholders and the organization.

Requirements

  • Bachelor's degree in Design, Digital Media, Marketing, Creative Technology, Computer Science, Visual Communications, or a related field.
  • 10+ years of experience leading creative teams, agencies, or large-scale content operations, as well as digital production, content creation, or integrated marketing.
  • Proven experience implementing AI solutions within enterprise creative workflows.
  • Strategic and visionary thinking with strong business acumen.
  • Ability to bridge creative, technical, and commercial teams.
  • Exceptional communication and executive presentation skills.
  • Experience leading organizational change and driving AI adoption.
  • Passion for innovation, experimentation, and continuous improvement.
  • Experience with leading AI platforms and tools, including LLMs and multimodal models, image and video generation, workflow automation and orchestration, audio, voice and synthetic media, and content enhancement and optimization solutions.

Responsibilities

  • Lead the enterprise AI creative and content strategy, establishing the vision, governance, and roadmap for AI adoption across the organization.
  • Build and scale AI-powered content production capabilities across marketing, ecommerce, digital, social, web, video, and emerging customer experiences.
  • Evaluate and implement AI technologies to enhance creative quality, personalization, speed, and operational efficiency.
  • Serve as the organization's AI creative thought leader, driving innovation, best practices, and cross-functional adoption.
  • Manage strategic agency, technology, and production partnerships while overseeing budgets, resources, and performance.
  • Measure and communicate business impact through AI performance metrics, ROI analysis, and executive-level reporting.

Benefits

  • Employees may be eligible to participate in Company employee benefit programs.
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