Direct Sales Specialist

Tractor Supply Company•Tifton, GA

7d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures business-to-business (B2B) and Bulk Sales relationships, from lead generation through conversion. The role serves as the primary field contact for B2B and Bulk customers and connects sales needs with the merchant, inventory, and delivery capabilities needed to meet customer expectations. The Specialist identifies business opportunities in an assigned district using existing partnership insights, lead-generation tools, market research, and outreach, and collaborates with internal and external partners to develop processes and capabilities that support customers. The position is hybrid with flexible working conditions and requires 50%–75% travel to customer sites and districts, Tractor Supply Company stores, and distribution centers. The Specialist promotes a safe and productive work environment and follows company safety training and guidelines. Physical requirements include sitting, standing, walking, kneeling, stooping, bending, driving, reaching overhead, and lifting up to 50 pounds.

Requirements

At least one year of experience in an outside sales role.
High school diploma required; a suitable combination of education and experience may be considered.
Valid driver's license.
Ability to work varied hours, days, nights, and weekends as business dictates.
Ability to travel 50%–75% to customer sites and districts, company stores, and distribution centers.
Ability to sit, stand, walk, kneel, stoop, bend, drive a vehicle, reach overhead, and lift up to 50 pounds.

Nice To Haves

Outside sales experience in B2B and Bulk Sales or sales to large event centers and venues.
Experience partnering with retail operations to support B2B and Bulk Sales customers.
Bachelor's degree in business, operations, logistics, supply chain, or a related field.
Advanced computer skills, including advanced ability in Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge and understanding of B2B Sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to accomplish sales and profitability goals.
Strong negotiation skills.
Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

Identify, develop, and grow B2B and Bulk Sales relationships with Life Out Here event centers, venues, and businesses within the assigned area or district.
Create relationships and processes that connect sales with merchant inventory and delivery capabilities to meet B2B and Bulk customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy new capabilities required by B2B and Bulk customers.
Manage and maintain KPIs, metrics, and financial reporting that support successful customer relationships and sales growth.
Serve as the subject matter expert and primary point of contact for B2B and Bulk customers, communicating inventory and delivery enhancements or new capabilities.
Conduct local market research, identify sales leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Build and maintain relationships with local and Store Support Center internal partners to support customer relationships, Legendary Service, and financial outcomes.
Stay informed about competitive and industry insights related to current and developing B2B models and Life Out Here event centers, businesses, and venues.
Maintain customer loyalty within the assigned area or district, resolve customer issues, and analyze reporting to identify and address customer satisfaction opportunities.
Support selling initiatives using GURA: greet the customer, uncover needs, recommend products, and ask for the sale.
Promote a safe and productive work environment and follow company safety training and guidelines.